Certificate ProgramsCertificate Programs

Marketing Certificate

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Learn more about the Marketing Certificate program.

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There is a nonrefundable application fee of $50 to declare candidacy in this program.

Professional Certificate in Marketing

In today's highly competitive global marketplace, marketing has become a crucial skill. With a Marketing Certificate from the UCR Extension, you learn the up-to-date principles, concepts and techniques to prepare you to contribute more to your organization and take on a new professional role.

Participants in this certificate program will obtain intensive, in-depth exposure to core marketing principles, as well as specific practices necessary to improve marketing skills. Practical in nature, this program provides participants with a wealth of opportunities to pursue personal and/or professional interests related to specific marketing techniques, media and styles. The program builds on a professional's interest in many related areas, including advertising and public relations, and is applicable to small and large organizations, businesses, government or nonprofits.

Who Can Benefit?

This program is designed for those seeking an understanding of the elements of marketing for both entry-level positions as well as career advancement. Although marketing is typically considered a business subject, certificate courses are appropriate for and open to anyone who can benefit from an intensive study in the field.

International Students

If you are an international student, special fees apply to all courses and certificates listed on this website. This Certificate is part of the Academic Year Certificate Program in Marketing. You must begin the program in the fall and finish in the spring. You cannot enroll in these classes online. Learn more.

If you are in the University Credit Program (UCP) you may take individual courses that have varying start dates but you cannot enroll online. You must enroll through your student advisor or learn more about UCP here.

Completion Information

Completion Requirements

To earn this certificate, students must successfully complete (grade C or better) a total of 18 units: four required courses (12 units) and two elective courses (6 units).

Completion Time

The program can typically be completed in nine months to one year. All coursework must be completed within five years.


The cost for the program is approximately $3,500. This does not include textbooks or materials unless otherwise noted.

International Students please see the fees that apply to you here, or consult with your student advisor.

Transfer Credit

Equivalent courses from other accredited colleges and universities completed within the last three years will be considered for transfer, up to a total of four units. All requests must be in writing and students must have paid the certificate application fee. Official transcripts are required.



  • Grant Doster, M.B.A., UC Riverside Extension instructor
  • Sandra Guignard, Ed.D., Professor, California Coast University
  • Terri Horton, M.B.A., President/Owner TLT Consulting Services, LLC, Chino Hills
  • Cheryl Lawson, M.B.A., Event Coordinator, Party Aficionado, Riverside
  • John W. Osborne, M.P.A., Director, Marketing, University of La Verne
  • Kim Shepherd, Trainer, Ultimate Professional, Riverside

Instructor Opportunities

Interested in becoming an instructor at UCR Extension? Find out how.

Additional Information

Textbook Information

If a textbook is required, information is provided in the course listing when scheduled, on the confirmation you receive after enrolling, or by e-mail for an online class.

Industry Connection

Endorsed by the California Inland Counties chapter of the American Marketing Association (CICAMA).

Contact Information

Cie Castillo
(951) 827-1605

More Information 

General Campus Information

University of California, Riverside
900 University Ave.
Riverside, CA 92521
Tel: (951) 827-1012

Contact Information

UC Riverside Extension Center
1200 University Ave.
Riverside, CA 92507-4596

UCR Extension Center

Tel: Work(951) 827-4105 or Toll-Free(800) 442-4990 toll-free
Fax: Fax(951) 827-7273