Summer Academy in Sports Marketing and Venue Management

Summer Academy in Sports Marketing and Venue Management

Classroom Program


2 weeks


UCR Extension

Summer Academy Program Dates: August 7-19

If you’re a sports fanatic looking to break into the field and hit the ground running to an exciting new career, we have just what you need. Like working with people? Try coaching. Have a knack for leadership? Become a stadium operations manager. Have strong communication skills? Work in public relations or marketing. The possibilities in sports management are vast.

Designed For

This program is designed for individuals looking to acquire the essentials of sports marketing and venue management. It can benefit professional looking for a career change or to systemize their knowledge, as well as individuals that want to explore the sports industry as a potential career.

What You'll Learn

  • Methods for improving engagement, innovation and flexibility of staff, and ways to motivate and empower employees.
  • Fundamental marketing and communication tools for effective branding and promotion.
  • Operational aspects of running and overseeing a sports facility.

What You Can Do With This Certificate

Positions are available in the sports industry, including sports networks like ESPN, athletic apparel companies, sales and advertising companies, marketing and public relations firms, and other organizations. They might include:

  • Athlete Representative/Agent
  • Sports Public Relations Specialist/Director
  • Athletic Director
  • Head/Assistant Coach
  • Director/Assistant Director of Stadium Operations
  • Sports Marketing Specialist
  • Professional Sports Manager
  • Sports Information Director


Program Cost

  • Regular Rate: $1530
  • Early Bird: $1380 (if paid on or before July 24)
  • International Student Rate: $4400
  • Pay a $300 deposit to reserve your spot
  • Deposit is nonrefundable after July 24
  • Balance is due on or before July 24

What’s Included

All course materials, texts, parking, and transportation to field trips.


Accommodation is not included in the program fee. For housing at the International Village, please visit here, but there are hotels near UCR Extension.

Download the Sports Marketing and Venue Management Academy Schedule.


Prior to enrolling, please ensure that you meet the following minimum requirements:

  • None

For more information, see How to Earn a Certificate.

Program Overview


7 Units

Earning the Certificate

For more information see How to Earn a Certificate

Quarter 1

Applied Sports Management

MGT X414.3

1 units

Sports Promotion and Fan Engagement

MGT X414.1

2 units

Sports Venue and Facility Management

MGT X414.2

2 units

The Role of Sales in Sports

MGT X414

2 units

Instructor Spotlight

“Whatever your goal, completing a professional certificate program will give you confidence to reach for the top. Join thousands of UCR Extension students whose lives have been transformed by our programs.”

Bronwyn Jenkins-Deas

Associate Dean, UCR Extension

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