Summer Academy in Digital Marketing

Summer Academy in Digital Marketing

Classroom Program


3 weeks


7 Units

UCR Extension

Summer Academy Program Dates: August 21-September 2

Digital marketing is less “new age” and now standard practice for any organization who wants to effectively market to large, international audiences. You have the ability to reach more people, faster, and more effectively using sophisticated technology to create an interactive website, podcasts, videos, and RSS feeds. Get on board and stay ahead of the newest frontier in marketing.

Designed For

Individuals who are:

  • Working in marketing and would like to explore a niche market with enormous growth potential
  • Seeking career advancement in business, marketing, or management.

What You'll Learn

  • Innovative approaches to guerilla marketing, including cutting edge, mobile digital technologies to engage consumers.
  • Explore the use of podcasting, video and radio to expand market share.
  • Understand digital viral marketing techniques, which use preexisting social networks to increase brand awareness.
  • Successful e-commerce strategies to help businesses expand their reach.
  • How to use Real Simple Syndication (RSS) feeds to keep clients and customers up-to-date.
  • Discover ways to use Search Engine Optimization (SEO) successfully.

What You Can Do With This Certificate

Positions are available in industries around the world, and can be found in private firms or companies, government or nonprofit organizations. They might include:

  • Marketing Manager
  • Social Content and New Media Specialist
  • Ecommerce Communication Manager
  • Internet Marketing Analyst

What You should know

Program Cost

  • Regular Rate: $1575
  • Early Bird Rate: $1420 (if paid on or before August 7)
  • International Student Rate: $3385
  • Pay a $300 deposit to reserve your spot
  • Deposit is nonrefundable after August 7
  • Balance is due on or before August 7

What’s Included

All course materials, texts, parking, and transportation to field trips.


Accommodation is not included in the program fee. For housing at the International Village, please visit here, but there are hotels near UCR Extension.

Prior to enrolling, please ensure that you meet the following minimum requirements:

  • High school education or equivalent

For more information, see How to Earn a Certificate.

Program Overview


7 Units

“It's been an enriching experience updating my skills, and obtaining my Professional Achievement Award in e-Marketing. I've met and networked with bright individuals who have now become great friends and colleagues.”

Bejel Patel

Tech Member of Services, Development & Marketing
ABL Organization
Corona, CA

Earning the Certificate

For more information see How to Earn a Certificate

Certificate Courses

Our certificate programs are designed to be flexible, allowing you the option to take just a few courses or to earn the complete certificate. If choosing to complete the certificate, we recommend you get the most out of your experience by following the suggested completion path below.

Quarter 1

Guerrilla Marketing

MGT X476.22

1 units

Blogging for Cash

MGT X476.21

1 units

New Age Digital Viral Marketing Techniques

MGT X476.24

1 units

Social Media Marketing Strategy

MGT X476.26

1 units

Using Podcasting, Video and Radio to Expand Marketing

MGT X476.23

1 units

Successful e-Commerce Solutions

MGT X485.21

1 units

“Years ago, I received free computer training from the Los Angeles Urban League and I've been a nerd since. My mission is to provide training that enables students to grow in business, stay in business, and improve their quality of life. My passion is teaching because it provides knowledge which, in turn, is empowering.”

Kim "Kat" Shepherd

Ultimate Professional
Riverside, CA

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