Marketing Certificate

In today's highly competitive global marketplace, marketing has become an important and required skill. This certificate in Marketing consists of a sequence of courses which present up-to-date principles and techniques to help individuals/organizations become and remain competitive.

Objectives
This program provides an intensive, in-depth exposure to core marketing principles as well as specific detailed practices necessary to improve marketing skills. The program is very practical in nature and provides participants with a wealth of opportunities to pursue personal and/or professional interests related to specific marketing techniques, media and styles. The program builds on a professional's interest in many related areas including advertising and public relations and is applicable to small and large organizations, businesses, government or nonprofits.

Who Can Benefit
The marketing certificate program provides an integrated curriculum covering principles and practices for those whose career interests require expertise in marketing. It is also for those who have degrees in other disciplines and need an understanding of the elements of marketing for entry-level positions or career advancement. Enrollment is open to those who wish to take individual courses to meet specific needs as well as to those whose goal is to complete the entire certificate program. Although marketing is typically considered a business subject, certificate courses are appropriate for and open to anyone who can benefit from an intensive study in the field.

Industry Connection
Endorsed by the California Inland Counties chapter of the American Marketing Association (CICAMA). For meeting and event information, visit www.cicama.marketingpower.com.