Marketing Certificate Requirements

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Marketing Certificate

Completion Requirements
To earn this certificate, participants must successfully complete (grade C or better) the four required and two elective courses for a total of 18 units.

The typical time to complete this certificate is nine months to one year.

Required Courses	Units	F	W	Sp	Su
Marketing Principles and Practice	3	X	X	X
Market Research	3	X		X
Consumer Behavior	3		X		X
Strategic Marketing and the Marketing Plan	3		X	X
Representative Electives	Units	F	W	Sp	Su
Advertising and Promotion Management	3				X
Public Relations Management	3		X
Electronic Marketing	3			X
Customer Relationship Management (CRM)	3		X
New Product Development	3	X		X
Social Media Marketing	3	X		X

Information in this matrix is subject to change. Classes in this program are scheduled year-round with varying start dates; please see schedule of classes.

More Information

Kathy Craig
(951) 827-1600
bet@ucx.ucr.edu

Certificate Details

Fact Sheet (PDF)

Overview

Instructors

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Last Updated
29-Sep-2009

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