Do you have an affinity for working with people? Are you data driven and have a knack for numbers? Are you interested in how to communicate a message to consumers? Do you like to take charge and have an eye for detail? Discover what sparks your interest and get a glimpse into the three core areas of business to gain knowledge and help boost your overall marketability in the workplace.
Consumer BehaviorUnderstanding "why people buy" is of crucial importance in determining how to market.
Social Media MarketingSavvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets.
International MarketingThis course provides an integrated study of the principles of strategic marketing management and their application in the international business environment.
Completion of one course required.
Accounting and Finance (4 Units )
International FinanceFocus on international financial management and trade from the perspective of managers doing business globally.
Financial ReportingIntermediate-level exploration of financial accounting theory, principles and practices.
Principles of AccountingAn introduction to accounting theory, principles and practice, covering the uses, communication and processing of accounting information, as well as the recording, analyzing and summarizing procedures used in preparing balance sheets and income statements.