Applied Sports Management

Applied Sports Management

Course Number: MGT X414.3

1 units

Throughout the previous sales, marketing and facility/venue courses, you have worked on sales presentations, marketing and sponsorship strategies, and operations plans. This course takes everything you have learned and ties it all together. The teachers and industry experts have given feedback and instructions on how to improve your presentations, and in this final leg of the program, you will be tested on:

  • your knowledge
  • the material and information learned from sports industry experts
  • in-class discussions

You will also deliver final presentations that encompass all you have studied.


Completion of MGT X414.2, Sports Venue and Facility Management; MGT X414.1, Sports Promotion and Fan Engagement; and MGT X414, The Role of Sales in Sports recommended. 

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