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Sports Promotion and Fan Engagement

Sports Promotion and Fan Engagement

Course Number: MGT X414.1

2 units

Designed for those looking to acquire the essentials of marketing within the multibillion dollar industry of sports. The goal is to orient you to the real world of sports-related businesses, while providing fundamental marketing and practical communications tools. The class is designed with a very operative approach, mainly focusing on the roles of:

  • branding
  • advertising and promotions
  • public relations
  • sponsorships

You will discuss the integration of theory and practice in effective strategic marketing and evaluate differing models used to increase brand awareness, fan engagement, and revenue in sporting organizations.

Prerequisites

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