Sports Promotion and Fan Engagement

Sports Promotion and Fan Engagement

Course Number: MGT X414.1

2 units

Designed for those looking to acquire the essentials of marketing within the multibillion dollar industry of sports. The goal is to orient you to the real world of sports-related businesses, while providing fundamental marketing and practical communications tools. The class is designed with a very operative approach, mainly focusing on the roles of:

  • branding
  • advertising and promotions
  • public relations
  • sponsorships

You will discuss the integration of theory and practice in effective strategic marketing and evaluate differing models used to increase brand awareness, fan engagement, and revenue in sporting organizations.


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