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Sales and Marketing Collaboration

Sales and Marketing Collaboration

Course Number: MGT X432.2

3 units

Examine the purpose of sales and marketing in business, independent from each other, as well as how they work in concert with each other. You will explore:

  • the role of sales within a marketing department
  • strategies and techniques of communication and awareness of what each unit is developing
  • how to analyze results
  • identifying potential changes

 

Prerequisites

Completion of MGT X432, Essentials of Professional Sales and MGT X432.1, Sales Skills and Strategies recommended.

Applicable Certificates

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