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Sales and Marketing Collaboration

Course Number: MGT X432.2

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3 units

Examine the purpose of sales and marketing in business, independent from each other, as well as how they work in concert with each other. You will explore:

  • the role of sales within a marketing department
  • strategies and techniques of communication and awareness of what each unit is developing
  • how to analyze results
  • identifying potential changes

 

Available Sections

Starting Apr 10

174MCI001

Starting Apr 10
174MCI001

Course Fees

$520 Early Bird Discount ends on Apr 4
$570 after Apr 4

Instructor

Jeremiah Smith [ bio ]

close [x] Jeremiah L. Smith, M.A., Public Relations, Assistant Director of Media Relations, UCR Athletics, shaped the broadcast narrative for the Golf Channel, ESPN and Fox Sports national and regionally televised home games, as well as NCAA Regional and National Championship events involving present and former UCR student-athletes. He coordinated the 2017 Big Women's Golf Championship, and supervises the official game day scoring staff for UCR home sport events. Mr. Smith is also the Director of the sought-after Highlander Sports Media Internship, where students assist with game-day operations, website maintenance, social media posts, and along press row.

Schedule:

Begins:
Apr 10 - May 20, 2018

Location:

Online Course Moodle

Section Notes:

Special Refund Policy “B” applies.

Textbook:

No Textbook Required.

Prerequisites

Completion of MGT X432, Essentials of Professional Sales and MGT X432.1, Sales Skills and Strategies recommended.

Applicable Certificates

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