Strategies in Social Media Marketing

Strategies in Social Media Marketing

Course Number: MGT X476.36

2 units

The emergence of social media has transformed the way organizations market and promote their products online. Understand the dynamics of social media applications and learn more about how they apply to product marketing. We will focus on how social media is changing business in fundamental ways, and explore the opportunities for social networks to improve:

  • marketing
  • brand reputation
  • communications
  • research

Available Sections

Starting May 9


Starting May 9

Course Fees

$395 Early Bird Discount ends on May 3
$445 after May 3


Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.


Thu 6:00 pm-9:30 pm
May 9 - Jun 13, 2019

6 Meetings


UCR Extension Center

[ map ]

Section Notes:



No Textbook Required.

Available Sections


Section No.: 184MCE005

Dates: May 9 - Jun 13, 2019

Time: 6:00 pm-9:30 pm

Instructor: Stephen Fritzenkotter

Textbook: No Textbook Required

Location: UCR Extension Center

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