Strategies in Social Media Marketing

Strategies in Social Media Marketing

Course Number: MGT X476.36

2 units

The emergence of social media has transformed the way organizations market and promote their products online. Understand the dynamics of social media applications and learn more about how they apply to product marketing. We will focus on how social media is changing business in fundamental ways, and explore the opportunities for social networks to improve:

  • marketing
  • brand reputation
  • communications
  • research

Available Sections

Starting Nov 1


Starting Nov 1

Course Fees

$395 Early Bird Discount ends on Oct 26
$445 after Oct 26


Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.


Thu 6:00 pm-9:30 pm
Nov 1 - Dec 13, 2018

No meeting Nov. 22

6 Meetings


UCR Extension Center

[ map ]

Section Notes:



No Textbook Required.

Available Sections


Section No.: 182MCE012

Dates: Nov 1 - Dec 13, 2018

Time: 6:00 pm-9:30 pm

Instructor: Stephen Fritzenkotter

Textbook: No Textbook Required

Location: UCR Extension Center

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