Strategies in Social Media Marketing

Strategies in Social Media Marketing

Course Number: MGT X476.36

2 units

The emergence of social media has transformed the way organizations market and promote their products online. Understand the dynamics of social media applications and learn more about how they apply to product marketing. We will focus on how social media is changing business in fundamental ways, and explore the opportunities for social networks to improve:

  • marketing
  • brand reputation
  • communications
  • research

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