About the Course

This course focuses on the role of sales and marketing within an applied setting. It introduces foundational marketing principles and innovative practices to new entrepreneurs before exploring the logistical requirements needed to build and manage a sales force. Students are able to build their ‘startup sales and marketing tool kit’ in order to further grow their business. By the end of the course, you will know how to create and deliver a professional sales pitch and presentation.

Oct 18 - Dec 06, 2022

222MCB001
Est. Tuition:
$555
Learning Format:
Hybrid
Duration:
8 weeks
Enroll

Estimated Tuition

$555

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Patrick S. Millsap, M.A.

Schedule

Online: Oct. 18 - Dec. 6 Tue. 6:00 p.m. - 9:30 p.m. PST Oct. 25, Nov. 15, Dec. 6 (3 In-person meetings)

Textbook

Mandatory:
Textbook: Entrepreneurial Marketing
Author: Edwin J. Nijssen
ISBN: 9781138712911

Additional information

Enroll before August 29 and save 15%. Apply discount code FALL15.