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Social Media Marketing
OPEN FOR ENROLLMENT
Course Number: MGT X476.25
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3 units
Examine the role of YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. You will cover:
- new channels of social media marketing
- case studies and real-world success stories
- do's and don'ts of social media marketing
- social network management
- user generated content
- content sharing
- blogs, podcasts, wikis
- tracking leads and lead generation
- measuring success
- budgeting for social media marketing
- current and future trends
You will also discuss the marketing principles and practices most commonly used for social media marketing, and evaluate social media marketing as part of your overall marketing plan.
Available Sections
183MCK002
Starting Jan 15
183MCK002
Course Fees
$495 Early Bird Discount ends on Jan 9
$545 after Jan 9
Instructor
Kim Shepherd [ bio ]
Schedule:
Tue 6:00 pm-9:30 pm 8 Meetings
Jan 15 - Mar 5, 2019
Prerequisites
Applicable Certificates
- Marketing for Business Management
- Elective for Business Management
- Elective for Postgraduate Diploma in Tourism and Hospitality Management
- Elective for Postgraduate Diploma in Business Management
- Elective for Marketing
- Required for Nonprofit Management
- Required for Social Media and Internet Marketing
Available Sections
Riverside
Section No.: 183MCK002
Dates: Jan 15 - Mar 5, 2019
Time: 6:00 pm-9:30 pm
Instructor: Kim Shepherd
Textbook: No Textbook Required
Location: UCR Extension Center
