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Social Media Marketing

Social Media Marketing

Course Number: MGT X476.25

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3 units

Examine the role of YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. You will cover:

  • new channels of social media marketing
  • case studies and real-world success stories
  • do's and don'ts of social media marketing
  • social network management
  • user generated content
  • content sharing
  • blogs, podcasts, wikis
  • tracking leads and lead generation
  • measuring success
  • budgeting for social media marketing
  • current and future trends

You will also discuss the marketing principles and practices most commonly used for social media marketing, and evaluate social media marketing as part of your overall marketing plan. 

Available Sections

Starting Oct 9

182MCK002

Starting Oct 9
182MCK002

Course Fees

$495 Early Bird Discount ends on Oct 3
$545 after Oct 3

Instructor

Kim Shepherd [ bio ]

close [x] Kim A. Shepherd, Trainer, Ultimate Professional, Riverside, teaches desktop applications for Disney, Hyundai, State Farm and the US Air Force. Ms. Shepherd regularly leads national training sessions for all levels of users.

Schedule:

Tue 6:00 pm-9:30 pm
Oct 9 - Nov 27, 2018

8 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

No Textbook Required.

Starting Oct 11

182MCK005

Starting Oct 11
182MCK005

Course Fees

$495 Early Bird Discount ends on Oct 5
$545 after Oct 5

Instructor

Terri Horton [ bio ]

close [x] Terri Horton, M.B.A., President/Owner TLT Consulting Services, LLC, Chino Hills

Schedule:

Begins:
Oct 11 - Dec 12, 2018

Location:

Online Course Moodle

Section Notes:

None.

Textbook:

Mandatory
"Social Media marketing: A Strategic Approach"

ISBN: 9781305502758

Available Sections

Riverside

Section No.: 182MCK002

Dates: Oct 9 - Nov 27, 2018

Time: 6:00 pm-9:30 pm

Instructor: Kim Shepherd

Textbook: No Textbook Required

Location: UCR Extension Center

Available Sections

Riverside

Section No.: 182MCK005

Dates: Oct 11 - Dec 12, 2018

Instructor: Terri Horton

Textbook: Mandatory
"Social Media marketing: A Strategic Approach"

ISBN: 9781305502758

Location: Online Course

close [x]

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