Social Media Marketing
OPEN FOR ENROLLMENT
Course Number: MGT X476.25
|
3 units
Examine the role of YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. You will cover:
- new channels of social media marketing
- case studies and real-world success stories
- do's and don'ts of social media marketing
- social network management
- user generated content
- content sharing
- blogs, podcasts, wikis
- tracking leads and lead generation
- measuring success
- budgeting for social media marketing
- current and future trends
You will also discuss the marketing principles and practices most commonly used for social media marketing, and evaluate social media marketing as part of your overall marketing plan.
Available Sections
184MCK005
Starting Apr 23
184MCK005
Course Fees
$495 Early Bird Discount ends on Apr 17
$545 after Apr 17
Instructor
Kim Shepherd [ bio ]
Schedule:
Begins:
Apr 23 - Jun 11, 2019
Available Sections
Riverside
Section No.: 184MCK005
Dates: Apr 23 - Jun 11, 2019
Instructor: Kim Shepherd
Textbook: No Textbook Required
Location: Online Course
