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Social Media Marketing

Social Media Marketing

Course Number: MGT X476.25

3 units

Examine the role of YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. You will cover:

  • new channels of social media marketing
  • case studies and real-world success stories
  • do's and don'ts of social media marketing
  • social network management
  • user generated content
  • content sharing
  • blogs, podcasts, wikis
  • tracking leads and lead generation
  • measuring success
  • budgeting for social media marketing
  • current and future trends

You will also discuss the marketing principles and practices most commonly used for social media marketing, and evaluate social media marketing as part of your overall marketing plan. 

Available Sections

Starting Jun 28

181MCK005

Starting Jun 28
181MCK005

Course Fees

$495 Early Bird Discount ends on Jun 22
$545 after Jun 22

Instructor

Julia Bennett [ bio ]

close [x] Julia A. Bennett, M.P.P., Principal Strategist, J.B. Strategic Communications, is a strategic policy and communications consultant and coach, with extensive media and professional writing experience. Ms. Bennett launched her own consulting business in 2013, supporting nonprofit and governmental clients, and teaching communications and business process courses to nonprofit startups and entrepreneurs in the social impact space.

Schedule:

Thu 5:30 pm-8:30 pm
Jun 28 - Aug 30, 2018

10 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

No Textbook Required.

Available Sections

Riverside

Section No.: 181MCK005

Dates: Jun 28 - Aug 30, 2018

Time: 5:30 pm-8:30 pm

Instructor: Julia Bennett

Textbook: No Textbook Required

Location: UCR Extension Center

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