Social Media Marketing

Social Media Marketing

Course Number: MGT X476.25

3 units

Examine the role of YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. You will cover:

  • new channels of social media marketing
  • case studies and real-world success stories
  • do's and don'ts of social media marketing
  • social network management
  • user generated content
  • content sharing
  • blogs, podcasts, wikis
  • tracking leads and lead generation
  • measuring success
  • budgeting for social media marketing
  • current and future trends

You will also discuss the marketing principles and practices most commonly used for social media marketing, and evaluate social media marketing as part of your overall marketing plan. 

Available Sections

Starting Jan 15


Starting Jan 15

Course Fees

$495 Early Bird Discount ends on Jan 9
$545 after Jan 9


Kim Shepherd [ bio ]

close [x] Kim A. Shepherd, Trainer, Ultimate Professional, Riverside, teaches desktop applications for Disney, Hyundai, State Farm and the US Air Force. Ms. Shepherd regularly leads national training sessions for all levels of users.


Tue 6:00 pm-9:30 pm
Jan 15 - Mar 5, 2019

8 Meetings


UCR Extension Center

[ map ]

Section Notes:



No Textbook Required.

Available Sections


Section No.: 183MCK002

Dates: Jan 15 - Mar 5, 2019

Time: 6:00 pm-9:30 pm

Instructor: Kim Shepherd

Textbook: No Textbook Required

Location: UCR Extension Center

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