Successful e-Commerce Solutions

Successful e-Commerce Solutions

Course Number: MGT X485.21

1 units

Incorporating e-commerce into your business can expand your reach, lower costs, heighten response time, improve services and support, and deepen relationships with customers and partners. This course focuses on practical strategies for harnessing the power of the internet for both business-to-consumer (B2C) and business-to-business (B2B) relationships. Topics explored by industry experts include applying brand development, direct selling and customer service strategies within the e-commerce environment; reaching the goal of purchasing as a self-service application for consumers and a trading partner applications for suppliers; and using direct links with partners to lower inventory associated costs and enhance response. Discussion will also emphasize cost-effective implementation by consideration of issues such as comprehensive solutions, flexible solutions that adapt to change, security that works but doesn't overwhelm usability, incorporating the functionality of existing applications and meeting the challenge of interoperability with partners.

Available Sections

Starting Feb 25


Starting Feb 25

Course Fees



Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.


Mon 6:00 pm-9:30 pm
Feb 25 - Mar 11, 2019

3 Meetings


UCR Extension Center

[ map ]

Section Notes:

Parking Included. 


No Textbook Required.


Applicable Certificates

Available Sections


Section No.: 183MCE001

Dates: Feb 25 - Mar 11, 2019

Time: 6:00 pm-9:30 pm

Instructor: Stephen Fritzenkotter

Textbook: No Textbook Required

Location: UCR Extension Center

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