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Social Media Marketing Strategy

Course Number: MGT X476.26

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1 units

The emergence of social media has transformed the way organizations market and promote their products online. Understand the dynamics of social media applications and learn more about how they apply to product marketing. This course will focus on how social media is changing business in fundamental ways and explore the opportunities for social networks to improve marketing, brand reputation, communications, research, and more.

Available Sections

Starting Mar 15

173MCE009

Starting Mar 15
173MCE009

Course Fees

$225

Instructor

Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.

Schedule:

Thu 6:00 pm-9:00 pm
Mar 15, 2018

Sat 9:00 am-4:00 pm
Mar 17, 2018

2 Meetings

Online Enrollment not available for this course. Please see section notes for instructions on how to enroll.

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

No Textbook Required.

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