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Guerrilla Marketing

Course Number: MGT X476.22

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1 units

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging and thought-provoking concept to generate "buzz" through unusual approaches such as:

  • Iintercept encounters in public places
  • Street giveaways of products
  • Public relations stunts

Innovative approaches to guerilla marketing now utilize cutting-edge, mobile digital technologies to really engage the consumer and create a memorable brand experience.

Available Sections

Starting Mar 23

173MCE003

Starting Mar 23
173MCE003

Course Fees

$225

Instructor

John Osborne [ bio ]

close [x] John W. Osborne, M.P.A., Director, Marketing, University of La Verne

Schedule:

Fri 6:00 pm-9:00 pm
Mar 23, 2018

Sat 9:00 am-5:00 pm
Mar 24, 2018

2 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

Includes parking

Print catalog dates are incorrect. New dates are March 23-24. No change to times.

Textbook:

Mandatory
"Guerrilla Marketing"
Jay Conrad Levinson
ISBN: 0618785914

Prerequisites

No Prerequisites for this course

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