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Guerrilla Marketing

Guerrilla Marketing

Course Number: MGT X476.22

1 units

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging and thought-provoking concept to generate "buzz" through unusual approaches such as:

  • Iintercept encounters in public places
  • Street giveaways of products
  • Public relations stunts

Innovative approaches to guerilla marketing now utilize cutting-edge, mobile digital technologies to really engage the consumer and create a memorable brand experience.

Prerequisites

No Prerequisites for this course

Applicable Certificates

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