Guerrilla Marketing

Guerrilla Marketing

Course Number: MGT X476.22

1 units

Guerrilla marketing is an unconventional system of promotions that relies on time, energy and imagination rather than a big marketing budget. Typically, guerrilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging and thought-provoking concept to generate "buzz" through unusual approaches such as:

  • Iintercept encounters in public places
  • Street giveaways of products
  • Public relations stunts

Innovative approaches to guerilla marketing now utilize cutting-edge, mobile digital technologies to really engage the consumer and create a memorable brand experience.

Available Sections

Starting Aug 1


Starting Aug 1

Course Fees



John Osborne [ bio ]

close [x] John W. Osborne, M.P.A., Director, Marketing, University of La Verne


Wed 9:00 am-4:00 pm
Aug 1, 2018

Thu 9:00 am-12:00 pm
Aug 2, 2018

2 Meetings


UCR Extension Center

[ map ]

Section Notes:



"Guerrilla Marketing"
Jay Conrad Levinson
ISBN: 0618785914


No Prerequisites for this course

Available Sections


Section No.: 181MCE002

Dates: Aug 1, 2018

Time: 9:00 am-4:00 pm

Dates: Aug 2, 2018

Time: 9:00 am-12:00 pm

Instructor: John Osborne

Textbook: Mandatory
"Guerrilla Marketing"
Jay Conrad Levinson
ISBN: 0618785914

Location: UCR Extension Center

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