New Age Digital Viral Marketing Techniques

New Age Digital Viral Marketing Techniques

Course Number: MGT X476.24

1 units

What does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, and to millions, through the Internet. Everyone wants to see it, and when they do, they all want to share it.

Available Sections

Starting May 29


Starting May 29

Course Fees



Kim Shepherd [ bio ]

close [x] Kim A. Shepherd, Trainer, Ultimate Professional, Riverside, teaches desktop applications for Disney, Hyundai, State Farm and the US Air Force. Ms. Shepherd regularly leads national training sessions for all levels of users.


Wed 6:00 pm-9:30 pm
May 29, 2019

Wed 6:00 pm-9:30 pm
Jun 5, 2019

Wed 6:00 pm-9:30 pm
Jun 12, 2019

3 Meetings


UCR Extension Center

[ map ]

Section Notes:

Includes parking. 


No Textbook Required.

Available Sections


Section No.: 184MCE002

Dates: May 29, 2019

Time: 6:00 pm-9:30 pm

Dates: Jun 5, 2019

Time: 6:00 pm-9:30 pm

Dates: Jun 12, 2019

Time: 6:00 pm-9:30 pm

Instructor: Kim Shepherd

Textbook: No Textbook Required

Location: UCR Extension Center

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