About the Course

Integrated study of strategic marketing management and application in international business environment. Focuses on global environment, multinational competitive challenges of changing market structures, and impact of rapidly changing technologies. Examines strategic planning, how marketing mix is adapted to cultural, political, environmental and economic factors in the global arena.

Sep 27 - Dec 06, 2022

222MCM002
Est. Tuition:
$630-680
Learning Format:
Dual Mode
Duration:
11 weeks
Enroll

Estimated Tuition

$630 Early Bird Discount
$680 after Sep 18, 2022

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Dual Mode Tue., 6 p.m.-9:50 p.m., Sep. 27-Dec. 6 (10 meetings) (No meeting Oct. 4)

Textbook

No Textbooks Listed.

Additional information

Students have the option to attend meetings either in-person, or via live webcast.