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International Marketing

International Marketing

Course Number: MGT X497.10

4 units

This course provides an integrated study of the principles of strategic marketing management and their application in the international business environment. Focus on:

  • The global marketing environment
  • The multinational competitive challenges of changing market structures
  • The impact of rapidly changing technologies on the international marketplace
  • Examining strategic marketing planning and how the marketing mix is adapted to various cultural, political, environmental and economic factors in the global arena
  • Current events, global trends in marketing and case studies

Students will be involved in a range of individual components and group activities including, case analysis and the creation and presentation of a strategic marketing plan for exporting a product or service to a specific country.

Available Sections

Starting Oct 2

182MCM012

Starting Oct 2
182MCM012

Course Fees

$595 Early Bird Discount ends on Sep 26
$645 after Sep 26

Instructor

Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.

Schedule:

Tue 1:00 pm-4:30 pm
Oct 2 - Dec 11, 2018

11 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Global Marketing"
Warren J. Keegan, Mark C. Green
ISBN: 0133545008

Starting Oct 2

182MCM010

Starting Oct 2
182MCM010

Course Fees

$595 Early Bird Discount ends on Sep 26
$645 after Sep 26

Instructor

Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.

Schedule:

Tue 6:00 pm-9:30 pm
Oct 2 - Dec 11, 2018

11 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Global Marketing"
Warren J. Keegan, Mark C. Green
ISBN: 0133545008

Available Sections

Riverside

Section No.: 182MCM012

Dates: Oct 2 - Dec 11, 2018

Time: 1:00 pm-4:30 pm

Instructor: Stephen Fritzenkotter

Textbook: Mandatory
"Global Marketing"
Warren J. Keegan, Mark C. Green
ISBN: 0133545008

Location: UCR Extension Center

Available Sections

Riverside

Section No.: 182MCM010

Dates: Oct 2 - Dec 11, 2018

Time: 6:00 pm-9:30 pm

Instructor: Stephen Fritzenkotter

Textbook: Mandatory
"Global Marketing"
Warren J. Keegan, Mark C. Green
ISBN: 0133545008

Location: UCR Extension Center

close [x]

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