International Marketing

International Marketing

Course Number: MGT X497.10

4 units

This course provides an integrated study of the principles of strategic marketing management and their application in the international business environment. Focus on:

  • The global marketing environment
  • The multinational competitive challenges of changing market structures
  • The impact of rapidly changing technologies on the international marketplace
  • Examining strategic marketing planning and how the marketing mix is adapted to various cultural, political, environmental and economic factors in the global arena
  • Current events, global trends in marketing and case studies

Students will be involved in a range of individual components and group activities including, case analysis and the creation and presentation of a strategic marketing plan for exporting a product or service to a specific country.

Available Sections

Starting Apr 9


Starting Apr 9

Course Fees

$595 Early Bird Discount ends on Apr 3
$645 after Apr 3


Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.


Tue 5:30 pm-9:30 pm
Apr 9 - Jun 11, 2019

10 Meetings


UCR Extension Center

[ map ]

Section Notes:



No Textbook Required.


No Prerequisites for this course

Available Sections


Section No.: 184MCM003

Dates: Apr 9 - Jun 11, 2019

Time: 5:30 pm-9:30 pm

Instructor: Stephen Fritzenkotter

Textbook: No Textbook Required

Location: UCR Extension Center

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