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Corporate Event Management

Course Number: MGT X463.35

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3 units

There is a popular misconception that event planning is a generic discipline void of specialties within the field. Just as physicians specialize in certain areas of medicine, there are event planners who specialize in corporate events. These include profit as well as the non-profit sector. This class will explore the different type of corporate events such as incentive trips, press events, sales/marketing events, conventions, trade shows and educational symposiums. Participants will be able to explore all facets of corporate events from how to budget properly and utilizing creativity to keep corporate meetings and events fresh and cutting edge.

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