Marketing an Event Business

Marketing an Event Business

Course Number: MGT X463.38

3 units

This course examines the processes of marketing an event planning business including traditional and social networking methods. The curriculum will include: creating and marketing a company brand, web design, search engine optimization, face-to-face networking, social web sites and pay per click advertising.

Available Sections

Starting Jan 18


Starting Jan 18

Course Fees



Julia Bennett [ bio ]

close [x] Julia A. Bennett, M.P.P., Principal Strategist, J.B. Strategic Communications, is a strategic policy and communications consultant and coach, with extensive media and professional writing experience. Ms. Bennett launched her own consulting business in 2013, supporting nonprofit and governmental clients, and teaching communications and business process courses to nonprofit startups and entrepreneurs in the social impact space.


Jan 18 - Mar 22, 2019

Jan 18, 2019

Feb 1, 2019

Feb 15, 2019

Mar 1 - Mar 8, 2019


Hybrid Course Moodle

Section Notes:

Hybrid Jan. 18-Mar. 22 (Six classroom meetings at UCR Extension Fri. 5:30p.m. - 8:30 p.m., Jan. 18, 25, Feb. 1, 8, 15 & 22)


No Textbook Required.

Available Sections


Section No.: 183MCV003

Dates: Jan 18 - Mar 22, 2019

Dates: Jan 18, 2019

Dates: Feb 1, 2019

Dates: Feb 15, 2019

Dates: Mar 1 - Mar 8, 2019

Instructor: Julia Bennett

Textbook: No Textbook Required

Location: Hybrid Course

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