Marketing an Event Business

Marketing an Event Business

Course Number: MGT X463.38

3 units

This course examines the processes of marketing an event planning business including traditional and social networking methods. The curriculum will include: creating and marketing a company brand, web design, search engine optimization, face-to-face networking, social web sites and pay per click advertising.

Available Sections

Starting Jan 18


Starting Jan 18

Course Fees

$495 Early Bird Discount ends on Jan 12
$545 after Jan 12


Julia Bennett [ bio ]

close [x] Julia A. Bennett, M.P.P., Principal Strategist, J.B. Strategic Communications, is a strategic policy and communications consultant and coach, with extensive media and professional writing experience. Ms. Bennett launched her own consulting business in 2013, supporting nonprofit and governmental clients, and teaching communications and business process courses to nonprofit startups and entrepreneurs in the social impact space.


Jan 18 - Mar 22, 2019

Jan 18 - Feb 22, 2019


Hybrid Course Moodle

Section Notes:



No Textbook Required.

Available Sections


Section No.: 183MCV003

Dates: Jan 18 - Mar 22, 2019

Dates: Jan 18 - Feb 22, 2019

Instructor: Julia Bennett

Textbook: No Textbook Required

Location: Hybrid Course

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