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Global Marketing Management

Global Marketing Management

Course Number: MGT X200.03

5 units

Global Marketing requires unique thinking and strategies, those that acknowledge that the best products, ideas and people can come from anywhere in the world. The topics that address the development of a global approach to marketing include: global thinking in marketing; international entrepreneurship and intrapreneurship; global marketing mix; standardization vs. adaptation; pricing strategies; internet marketing and e-commerce; global supply chain management; marketing research; promotional strategies; and consumer behavior.

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