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Sports Marketing and Promotions

Sports Marketing and Promotions

Course Number: MGT X463.20

4 units

Examine the basic concepts and functions of marketing within the context of the sports industry. You will focus on:

  • Branding
  • advertising and promotions
  • public relations
  • research and consumer behavior
  • sponsorship
  • venue naming rights
  • licensing in an organization's marketing strategy

You will also explore the various types of media available to sports marketing practitioners, and discuss the integration of theory and practice in effective strategic marketing and evaluate differing models used to increase revenue in sporting organizations.

Available Sections

Starting Oct 5

182MPS003

Starting Oct 5
182MPS003

Course Fees

$595 Early Bird Discount ends on Sep 29
$645 after Sep 29

Instructor

Antonio Pagano [ bio ]

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Antonio Pagano, J.D., Founder and Owner, Piad’ Amore LLC, is a marketing specialist with extensive experience in both sport and corporate product management.  He is the former Rugby Program Director for UC Santa Barbara, as well the General Manager and Marketing and Communications Manager for two professional rugby clubs in Europe. Mr. Pagano is also the author of “Oval Marketing,” which focuses on the marketing of rugby, while using benchmarks of the best practices in other fields and industries.

Schedule:

Fri 2:00 pm-6:00 pm
Oct 5 - Nov 16, 2018

No meeting 11/23

Fri 2:00 pm-6:00 pm
Nov 30 - Dec 14, 2018

10 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Sports Entertainment and Marketing"
Ken Kaser, Dotty B. Oelkers
ISBN: 9781133602446

Prerequisites

Available Sections

Riverside

Section No.: 182MPS003

Dates: Oct 5 - Nov 16, 2018

Time: 2:00 pm-6:00 pm

Dates: Nov 30 - Dec 14, 2018

Time: 2:00 pm-6:00 pm

Instructor: Antonio Pagano

Textbook: Mandatory
"Sports Entertainment and Marketing"
Ken Kaser, Dotty B. Oelkers
ISBN: 9781133602446

Location: UCR Extension Center

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