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Sports Marketing and Promotions

Sports Marketing and Promotions

Course Number: MGT X463.20

4 units

Examine the basic concepts and functions of marketing within the context of the sports industry. You will focus on:

  • Branding
  • advertising and promotions
  • public relations
  • research and consumer behavior
  • sponsorship
  • venue naming rights
  • licensing in an organization's marketing strategy

You will also explore the various types of media available to sports marketing practitioners, and discuss the integration of theory and practice in effective strategic marketing and evaluate differing models used to increase revenue in sporting organizations.

Available Sections

Starting Jan 14

183MPS003

Starting Jan 14
183MPS003

Course Fees

$595 Early Bird Discount ends on Jan 8
$645 after Jan 8

Instructor

Antonio Pagano [ bio ]

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Antonio Pagano, J.D., Founder and Owner, Piad’ Amore LLC, is a marketing specialist with extensive experience in both sport and corporate product management.  He is the former Rugby Program Director for UC Santa Barbara, as well the General Manager and Marketing and Communications Manager for two professional rugby clubs in Europe. Mr. Pagano is also the author of “Oval Marketing,” which focuses on the marketing of rugby, while using benchmarks of the best practices in other fields and industries.

Schedule:

Mon 2:00 pm-6:00 pm
Jan 14, 2019

Tue 2:00 pm-6:00 pm
Jan 22, 2019

Mon 2:00 pm-6:00 pm
Feb 11 - Feb 25, 2019

Tue 2:00 pm-6:00 pm
Feb 12 - Feb 19, 2019

Mon 2:00 pm-6:00 pm
Mar 4 - Mar 18, 2019

Tue 2:00 pm-6:00 pm
Mar 19, 2019

10 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Sports Entertainment and Marketing"
Ken Kaser, Dotty B. Oelkers
ISBN: 9781133602446

Prerequisites

Available Sections

Riverside

Section No.: 183MPS003

Dates: Jan 14, 2019

Time: 2:00 pm-6:00 pm

Dates: Jan 22, 2019

Time: 2:00 pm-6:00 pm

Dates: Feb 11 - Feb 25, 2019

Time: 2:00 pm-6:00 pm

Dates: Feb 12 - Feb 19, 2019

Time: 2:00 pm-6:00 pm

Dates: Mar 4 - Mar 18, 2019

Time: 2:00 pm-6:00 pm

Dates: Mar 19, 2019

Time: 2:00 pm-6:00 pm

Instructor: Antonio Pagano

Textbook: Mandatory
"Sports Entertainment and Marketing"
Ken Kaser, Dotty B. Oelkers
ISBN: 9781133602446

Location: UCR Extension Center

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