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Sports Marketing and Promotions

Sports Marketing and Promotions

Course Number: MGT X463.20

4 units

Examine the basic concepts and functions of marketing within the context of the sports industry. You will focus on:

  • Branding
  • advertising and promotions
  • public relations
  • research and consumer behavior
  • sponsorship
  • venue naming rights
  • licensing in an organization's marketing strategy

You will also explore the various types of media available to sports marketing practitioners, and discuss the integration of theory and practice in effective strategic marketing and evaluate differing models used to increase revenue in sporting organizations.

Prerequisites

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