Content Strategy

Course Number: MGT X424.15


3 units

Learn the business value of content, how to access that value, the importance of content in the business environment, and related topics in internationalizing content in today's world. Combining lectures with hands-on assignments and readings, you will complete the course with a complete content strategy plan and content inventory. Learn to:

  • write a business case for a content strategy
  • develop a content inventory, including a gap analysis
  • create a content plan
  • plan for localization
  • deal with a multinational world

Available Sections

Starting Apr 16


Starting Apr 16

Course Fees

$495 Early Bird Discount ends on Apr 10
$545 after Apr 10


Mark Bacher [ bio ]

close [x] Mark. J. Bacher, M.S., has more than 40 years of experience training, leading, and organizing leadership teams. He has successfully opened restaurants, real estate development and mortgage banking brokerage offices, construction companies, a fitness training center, an after-school tutoring business, and a consulting company. Mr. Bacher also has a background in the writing and production of technical marketing communication pieces, including end-user documentation. 


Apr 16 - Jun 22, 2018


Online Course Moodle

Section Notes:

Students will need access to a computer, an email account, a word processing software product such as Microsoft Word, and Adobe Acrobat Reader 7 or later version to view additional articles or documents, and should have an understanding of college-level English.


"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168

"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342

"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380



Applicable Certificates

Submit Feedback

Thank you for taking the time to submit your feedback about the UCR Extension website. Please be sure to include all relevant information to ensure that we can follow up with your request as soon as possible.

Add Supporting Files