Content Strategy

Content Strategy

Course Number: MGT X424.15

3 units

Learn the business value of content, how to access that value, the importance of content in the business environment, and related topics in internationalizing content in today's world. Combining lectures with hands-on assignments and readings, you will complete the course with a complete content strategy plan and content inventory. Learn to:

  • write a business case for a content strategy
  • develop a content inventory, including a gap analysis
  • create a content plan
  • plan for localization
  • deal with a multinational world



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