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Content Strategy

Content Strategy

Course Number: MGT X424.15

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3 units

Learn the business value of content, how to access that value, the importance of content in the business environment, and related topics in internationalizing content in today's world. Combining lectures with hands-on assignments and readings, you will complete the course with a complete content strategy plan and content inventory. Learn to:

  • write a business case for a content strategy
  • develop a content inventory, including a gap analysis
  • create a content plan
  • plan for localization
  • deal with a multinational world

Available Sections

Starting Apr 15

184CPX005

Starting Apr 15
184CPX005

Course Fees

$495 Early Bird Discount ends on Apr 9
$545 after Apr 9

Instructor

Michael Toothman [ bio ]

close [x] Michael P. Toothman, PMP, Executive Director, Project Driven, LLC, has trained over 3500 project managers from over 1000 companies in 26 countries. He provides the knowledge, understanding of trends, and the fresh perspective to transform the project management process, strengthen competency, build trust, lead with agility and innovation, and improve working relationships within teams.

Schedule:

Begins:
Apr 15 - Jun 21, 2019

Location:

Online Course Moodle

Section Notes:

Students will need access to a computer, an email account, a word processing software product such as Microsoft Word, and Adobe Acrobat Reader 7 or later version to view additional articles or documents, and should have an understanding of college-level English

Textbook:

Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168

Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342

Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380

Prerequisites

Recommended

Applicable Certificates

Available Sections

Riverside

Section No.: 184CPX005

Dates: Apr 15 - Jun 21, 2019

Instructor: Michael Toothman

Textbook: Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168 Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342 Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380

Location: Online Course

close [x]

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