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Content Strategy
OPEN FOR ENROLLMENT
Course Number: MGT X424.15
|
3 units
Learn the business value of content, how to access that value, the importance of content in the business environment, and related topics in internationalizing content in today's world. Combining lectures with hands-on assignments and readings, you will complete the course with a complete content strategy plan and content inventory. Learn to:
- write a business case for a content strategy
- develop a content inventory, including a gap analysis
- create a content plan
- plan for localization
- deal with a multinational world
Available Sections
182CPX002
Starting Sep 24
182CPX002
Course Fees
$495 Early Bird Discount ends on Sep 18
$545 after Sep 18
Instructor
Sharon Burton [ bio ]
Schedule:
Begins:
Sep 24 - Dec 1, 2018
Location:
Online Course
Moodle
Section Notes:
Students will need access to a computer, an email account, a word processing software product such as Microsoft Word, and Adobe Acrobat Reader 7 or later version to view additional articles or documents, and should have an understanding of college-level English.
Textbook:
Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168
Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342
Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380
Applicable Certificates
Available Sections
Riverside
Section No.: 182CPX002
Dates: Sep 24 - Dec 1, 2018
Instructor: Sharon Burton
Textbook:
Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168
Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342
Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380
Location: Online Course
