Content Strategy
OPEN FOR ENROLLMENT
Course Number: MGT X424.15
|
3 units
Learn the business value of content, how to access that value, the importance of content in the business environment, and related topics in internationalizing content in today's world. Combining lectures with hands-on assignments and readings, you will complete the course with a complete content strategy plan and content inventory. Learn to:
- write a business case for a content strategy
- develop a content inventory, including a gap analysis
- create a content plan
- plan for localization
- deal with a multinational world
Available Sections
184CPX005
Starting Apr 15
184CPX005
Course Fees
$495 Early Bird Discount ends on Apr 9
$545 after Apr 9
Instructor
Michael Toothman [ bio ]
Schedule:
Begins:
Apr 15 - Jun 21, 2019
Location:
Online Course
Moodle
Section Notes:
Students will need access to a computer, an email account, a word processing software product such as Microsoft Word, and Adobe Acrobat Reader 7 or later version to view additional articles or documents, and should have an understanding of college-level English
Textbook:
Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168
Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342
Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380
Applicable Certificates
Available Sections
Riverside
Section No.: 184CPX005
Dates: Apr 15 - Jun 21, 2019
Instructor: Michael Toothman
Textbook:
Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168
Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342
Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380
Location: Online Course
