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Content Strategy

Content Strategy

Course Number: MGT X424.15

3 units

Learn the business value of content, how to access that value, the importance of content in the business environment, and related topics in internationalizing content in today's world. Combining lectures with hands-on assignments and readings, you will complete the course with a complete content strategy plan and content inventory. Learn to:

  • write a business case for a content strategy
  • develop a content inventory, including a gap analysis
  • create a content plan
  • plan for localization
  • deal with a multinational world

Available Sections

Starting Sep 24

182CPX002

Starting Sep 24
182CPX002

Course Fees

$495 Early Bird Discount ends on Sep 18
$545 after Sep 18

Instructor

Sharon Burton [ bio ]

close [x] Sharon Burton, B.S., Content Strategist, PointClickCare

Schedule:

Begins:
Sep 24 - Dec 1, 2018

Location:

Online Course Moodle

Section Notes:

Students will need access to a computer, an email account, a word processing software product such as Microsoft Word, and Adobe Acrobat Reader 7 or later version to view additional articles or documents, and should have an understanding of college-level English.

Textbook:

Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168

Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342

Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380

Prerequisites

Recommended

Applicable Certificates

Available Sections

Riverside

Section No.: 182CPX002

Dates: Sep 24 - Dec 1, 2018

Instructor: Sharon Burton

Textbook: Mandatory
"Content Strategy: Connecting the Dots Between Business, Brand, and Benefits"
Bailie and Urbina
ISBN: 978-1937434168 Optional
"The Language of Content Strategy"
Abel and Bailie
ISBN: 978-1937434342 Optional
"Content Audits and Inventories"
Paula Ladenburg Land
ISBN: 978-1937434380

Location: Online Course

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