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Public Relations Management

Public Relations Management

Course Number: MGT X463.1

3 units

Explore contemporary professional public relations practiced in diverse settings, including higher education, not-for-profit organizations, health care institutions, business, industry and government.

  • The communications process
  • The diversity of the practice
  • Publicity
  • Media relations
  • Publications
  • Community relations
  • Fundraising
  • Working with volunteers
  • Legal requirements
  • Planning

Prerequisites

No Prerequisites for this course

Applicable Certificates

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