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Public Relations Management

Public Relations Management

Course Number: MGT X463.1

3 units

Explore contemporary professional public relations practiced in diverse settings, including higher education, not-for-profit organizations, health care institutions, business, industry and government.

  • The communications process
  • The diversity of the practice
  • Publicity
  • Media relations
  • Publications
  • Community relations
  • Fundraising
  • Working with volunteers
  • Legal requirements
  • Planning

Available Sections

Starting Jul 16

191MCK003

Starting Jul 16
191MCK003

Course Fees

$545 Early Bird Discount ends on Jul 5
$595 after Jul 5

Instructor

John Osborne [ bio ]

close [x] John W. Osborne, M.P.A., Director, Marketing, University of La Verne

Schedule:

Tue 5:30 pm-9:15 pm
Jul 16 - Sep 3, 2019

8 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"The Practice of Public Relations"
Fraser P. Seitel
ISBN: 0133083578

Prerequisites

No Prerequisites for this course

Applicable Certificates

Available Sections

Riverside

Section No.: 191MCK003

Dates: Jul 16 - Sep 3, 2019

Time: 5:30 pm-9:15 pm

Instructor: John Osborne

Textbook: Mandatory
"The Practice of Public Relations"
Fraser P. Seitel
ISBN: 0133083578

Location: UCR Extension Center

close [x]

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