About the Course

Introduces key principles of marketing; essential marketing functions and contemporary practices, including the marketing environment; market research and analysis; demographics and market segmentation; product positioning; image management; advertising, pricing, and distribution; merchandising, product development, and strategy implementation.

Jan 21 - Feb 18, 2021

203MCK001
Est. Tuition:
$625-675
Learning Format:
Online Course with Live Sessions
Duration:
5 weeks
Enroll

Estimated Tuition

$625 Early Bird Discount
$675 after Jan 12, 2021

Location

Off-Site Locations

Instructor

  • William "Bill" Ballas, M.S.

Schedule

Thu. 6:00 p.m. - 9:00 p.m., Jan. 21, 28, Feb. 4, 11, 18 (5 live sessions)

Textbook

Mandatory:
Textbook: MKTG (12th Ed.)

Additional information