Marketing Principles and Practice

Marketing Principles and Practice

Course Number: MGT X475

3 units

Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects profitability and growth in an organization. Topics include:

  • Fundamental concepts and processes
  • The marketing environment
  • Market research and analysis
  • Demographics
  • Market segmentation
  • Product positioning
  • Image management
  • Advertising
  • Pricing
  • Distribution
  • Merchandising
  • Product development
  • Strategy implementation

Available Sections

Starting Jan 22


Starting Jan 22

Course Fees



Felix Kalinski [ bio ]

close [x] Felix A. Kalinski, Jr., Ed.D., Organizational Leadership, Manager of Corporate Outreach, Brandman University, is experienced in entrepreneurship, general management, advertising, sales, marketing, and higher education. Dr. Kalinski has lived and worked in five countries, contributing to his outstanding communication skills in multi-cultural environments. His personal philosophy surrounds the notion that student-focused teaching promotes learning that is both purposeful and enduring. Dr. Kalinski enjoys tailoring a curriculum and classroom or online experience that fits his students' needs, while still leaving room to accommodate topics that emerge from group discovery.


Jan 22 - Mar 12, 2019


Online Course Moodle

Section Notes:



Lamb, Hair, McDaniel
ISBN: 978-1285860169

Available Sections


Section No.: 183MCK020

Dates: Jan 22 - Mar 12, 2019

Instructor: Felix Kalinski

Textbook: Mandatory
Lamb, Hair, McDaniel
ISBN: 978-1285860169

Location: Online Course

close [x]

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