About the Course

Introduces key principles of marketing; essential marketing functions and contemporary practices, including the marketing environment; market research and analysis; demographics and market segmentation; product positioning; image management; advertising, pricing, and distribution; merchandising, product development, and strategy implementation.

Jul 20 - Sep 07, 2022

221MCK001
Est. Tuition:
$625-675
Learning Format:
Dual Mode
Duration:
8 weeks
Enroll

Estimated Tuition

$625 Early Bird Discount
$675 after Jul 11, 2022

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • William Ballas, M.S.

Schedule

Dual Mode Wed., 6 p.m.- 9:30 p.m. PST, Jul. 20-Sep. 7 (8 meetings)

Textbook

Mandatory:
Textbook: MKTG (12th Ed.)

Additional information

Students have the option to attend meetings either in-person, or via live webcast.