Marketing Principles and Practice

Marketing Principles and Practice

Course Number: MGT X475

3 units

Effective marketing is a key determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects profitability and growth in an organization. Topics include:

  • Fundamental concepts and processes
  • The marketing environment
  • Market research and analysis
  • Demographics
  • Market segmentation
  • Product positioning
  • Image management
  • Advertising
  • Pricing
  • Distribution
  • Merchandising
  • Product development
  • Strategy implementation

Available Sections

Starting Oct 9


Starting Oct 9

Course Fees



Jeremiah Smith [ bio ]

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Jeremiah L. Smith, M.A., Public Relations, Professor of Marketing and Sports Business, Hope International University, Fullerton. Mr. Smith is also the former Assistant Director of Media Relations for UCR Athletics, shaped the broadcast narrative for the Golf Channel, ESPN and Fox Sports national and regionally televised home games, as well as NCAA Regional and National Championship events involving present and former UCR student-athletes. Mr. Smith is an experienced athletic director of recreation sports.


Tue 6:00 pm-9:30 pm
Oct 9 - Oct 23, 2018

Oct 9 - Nov 27, 2018

Tue 6:00 pm-9:30 pm
Nov 13, 2018

4 Meetings

Online Enrollment not available for this course. Please see section notes for instructions on how to enroll.


UCR Extension Center

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Section Notes:

Hybrid Course


Oct. 9-Nov. 27


10/9, 10/23, 11/13


"MKTG 12 (With MindTap)"
Charles W. Lamb, Joe F. Hair, Carl McDaniel
ISBN: 978-1337407588

Available Sections


Section No.: 182MCK003

Dates: Oct 9 - Oct 23, 2018

Time: 6:00 pm-9:30 pm

Dates: Oct 9 - Nov 27, 2018

Dates: Nov 13, 2018

Time: 6:00 pm-9:30 pm

Instructor: Jeremiah Smith

Textbook: Mandatory
"MKTG 12 (With MindTap)"
Charles W. Lamb, Joe F. Hair, Carl McDaniel
ISBN: 978-1337407588

Location: UCR Extension Center

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