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Consumer Behavior

Consumer Behavior

Course Number: MGT X475.5

3 units

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

Available Sections

Starting Apr 25

184MCK002

Starting Apr 25
184MCK002

Course Fees

$495 Early Bird Discount ends on Apr 19
$545 after Apr 19

Instructor

Terri Horton [ bio ]

close [x] Terri Horton, M.B.A., President/Owner TLT Consulting Services, LLC, Chino Hills

Schedule:

Begins:
Apr 25 - Jun 13, 2019

Location:

Online Course Moodle

Section Notes:

None.

Textbook:

No Textbook Required.

Available Sections

Riverside

Section No.: 184MCK002

Dates: Apr 25 - Jun 13, 2019

Instructor: Terri Horton

Textbook: No Textbook Required

Location: Online Course

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