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About the Course

Understanding "why people buy" is crucial to understanding marketing. Topics include consumer desires/needs and methods for satisfying those needs in order to create and stimulate demand for products and services.

Oct 17 - Dec 05, 2022

222MCK001
Est. Tuition:
$625-675
Learning Format:
Dual Mode
Duration:
8 weeks
Enroll

Estimated Tuition

$625 Early Bird Discount
$675 after Oct 08, 2022

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Mon., 6 p.m.- 9:30 p.m., Oct. 17-Dec. 5 (8 meetings) Dual Mode

Textbook

No Textbooks Listed.

Additional information

Students have the option to attend meetings either in-person, or via live webcast.