Consumer Behavior

Consumer Behavior

Course Number: MGT X475.5

3 units

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

close [x]

Submit Feedback

Thank you for taking the time to submit your feedback about the UCR Extension website. Please be sure to include all relevant information to ensure that we can follow up with your request as soon as possible.

Add Supporting Files