Consumer Behavior

NOT CURRENTLY AVAILABLE FOR ENROLLMENT

Consumer Behavior

Course Number: MGT X475.5

3 units

Analyze consumer desire/needs and methods for satisfying them.

Stimulate demand for an organization's products and services
Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
External factors (class, peer groups, family structure, culture, society, stereotypes)
Buying behavior patterns

Available Sections

No sections open currently.

Prerequisites

No Prerequisites for this course

Applicable Certificates

Marketing for Business Management
Elective for Business Management
Elective for Postgraduate Diploma in Tourism and Hospitality Management
Elective for Postgraduate Diploma in Business Management
Required for Marketing

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Consumer Behavior

Available Sections

Prerequisites

Applicable Certificates

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