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Consumer Behavior

Consumer Behavior

Course Number: MGT X475.5

3 units

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

Available Sections

Starting Jul 11

181MCK001

Starting Jul 11
181MCK001

Course Fees

$495 Early Bird Discount ends on Jul 5
$545 after Jul 5

Instructor

Felix Kalinski [ bio ]

close [x] Felix A. Kalinski, Jr., Ed.D., Organizational Leadership, Manager of Corporate Outreach, Brandman University, is experienced in entrepreneurship, general management, advertising, sales, marketing, and higher education. Dr. Kalinski has lived and worked in five countries, contributing to his outstanding communication skills in multi-cultural environments. His personal philosophy surrounds the notion that student-focused teaching promotes learning that is both purposeful and enduring. Dr. Kalinski enjoys tailoring a curriculum and classroom or online experience that fits his students' needs, while still leaving room to accommodate topics that emerge from group discovery.

Schedule:

Wed 6:00 pm-9:30 pm
Jul 11 - Aug 29, 2018

8 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Shopper, Buyer, & Consumer Behavior: Theory , Marketing Application & Public Policy"
Jay Lindquist, M. Joseph Sirgy
ISBN: 1426630506

Available Sections

Riverside

Section No.: 181MCK001

Dates: Jul 11 - Aug 29, 2018

Time: 6:00 pm-9:30 pm

Instructor: Felix Kalinski

Textbook: Mandatory
"Shopper, Buyer, & Consumer Behavior: Theory , Marketing Application & Public Policy"
Jay Lindquist, M. Joseph Sirgy
ISBN: 1426630506

Location: UCR Extension Center

close [x]

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