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Consumer Behavior

Course Number: MGT X475.5

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3 units

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

Available Sections

Starting Apr 10

174MCK001

Starting Apr 10
174MCK001

Course Fees

$495 Early Bird Discount ends on Apr 4
$545 after Apr 4

Instructor

Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.

Schedule:

Tue 6:00 pm-9:00 pm
Apr 10 - Jun 12, 2018

10 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Shopper, Buyer, & Consumer Behavior: Theory , Marketing Application & Public Policy"
Jay Lindquist, M. Joseph Sirgy
ISBN: 1426630506

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