Consumer Behavior

Consumer Behavior

Course Number: MGT X475.5

3 units

Analyze consumer desire/needs and methods for satisfying them.

  • Stimulate demand for an organization's products and services
  • Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
  • External factors (class, peer groups, family structure, culture, society, stereotypes)
  • Buying behavior patterns

Available Sections

Starting Jan 22


Starting Jan 22

Course Fees

$495 Early Bird Discount ends on Jan 16
$545 after Jan 16


Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.


Tue 6:00 pm-9:30 pm
Jan 22 - Mar 12, 2019

8 Meetings


UCR Extension Center

[ map ]

Section Notes:



No Textbook Required.

Available Sections


Section No.: 183MCK001

Dates: Jan 22 - Mar 12, 2019

Time: 6:00 pm-9:30 pm

Instructor: Stephen Fritzenkotter

Textbook: No Textbook Required

Location: UCR Extension Center

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