Consumer Behavior
OPEN FOR ENROLLMENT
Course Number: MGT X475.5
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3 units
Analyze consumer desire/needs and methods for satisfying them.
- Stimulate demand for an organization's products and services
- Internal factors for consumer decisions (beliefs, attitudes, perceptions, emotions)
- External factors (class, peer groups, family structure, culture, society, stereotypes)
- Buying behavior patterns
Available Sections
184MCK002
Prerequisites
No Prerequisites for this course
Available Sections
Riverside
Section No.: 184MCK002
Dates: Apr 25 - Jun 13, 2019
Instructor: Terri Horton
Textbook: No Textbook Required
Location: Online Course
