Menu

Market Research

Market Research

Course Number: MGT X476

3 units

Marketing management requires objective information about the market served in order to make intelligent business decisions. This course examines marketing information sources, the market research process, and data collection and analysis, including consumer/customer surveys and test marketing. Both quantitative and qualitative research are examined with discussions and analysis about the value and the limitations of data and how to evaluate results and make recommendations for action.

Available Sections

Starting Oct 15

182MCK013

Starting Oct 15
182MCK013

Course Fees

$495 Early Bird Discount ends on Oct 9
$545 after Oct 9

Instructor

Felix Kalinski [ bio ]

close [x] Felix A. Kalinski, Jr., Ed.D., Organizational Leadership, Manager of Corporate Outreach, Brandman University, is experienced in entrepreneurship, general management, advertising, sales, marketing, and higher education. Dr. Kalinski has lived and worked in five countries, contributing to his outstanding communication skills in multi-cultural environments. His personal philosophy surrounds the notion that student-focused teaching promotes learning that is both purposeful and enduring. Dr. Kalinski enjoys tailoring a curriculum and classroom or online experience that fits his students' needs, while still leaving room to accommodate topics that emerge from group discovery.

Schedule:

Mon 6:00 pm-9:30 pm
Oct 15 - Dec 10, 2018

No meeting November 12, 2018

8 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"The Market Research Toolbox: A Concise Guide for Beginners"
Edward F. McQuarrie
ISBN: 9781452291581

Available Sections

Riverside

Section No.: 182MCK013

Dates: Oct 15 - Dec 10, 2018

Time: 6:00 pm-9:30 pm

Instructor: Felix Kalinski

Textbook: Mandatory
"The Market Research Toolbox: A Concise Guide for Beginners"
Edward F. McQuarrie
ISBN: 9781452291581

Location: UCR Extension Center

close [x]

Submit Feedback

Thank you for taking the time to submit your feedback about the UCR Extension website. Please be sure to include all relevant information to ensure that we can follow up with your request as soon as possible.

Add Supporting Files