About the Course

Analyzes the use of advertising within the marketing function, providing an evaluation of different advertising methods including print, electronic media, television and radio. Models are explored with special attention to setting objectives, copy decisions, media issues and budgeting.

Jul 21 - Sep 08, 2022

221MCK002
Est. Tuition:
$625-675
Learning Format:
Dual Mode
Duration:
8 weeks
Enroll

Estimated Tuition

$625 Early Bird Discount
$675 after Jul 12, 2022

Location

Extension University Village
1299 University Avenue Riverside, CA 92507

Instructor

  • Stephen P. Fritzenkotter, M.B.A.

Schedule

Dual Mode Thu. 6 p.m. - 9:30 p.m. PST, Jul. 21, 28, Aug. 4, 11, 18, 25 & Sep. 1, 8 (8 live meetings)

Textbook

No Textbooks Listed.

Additional information

Students have the option to attend meetings either in-person, or via live webcast. Additional contact hours will be made up with outside coursework.