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Advertising and Promotion Management

Advertising and Promotion Management

Course Number: MGT X476.5

3 units

Competition for the consumer's attention is intense because advertising penetrates nearly all aspects of everyday life. This environment makes it challenging to produce an attention-getting, cost-effective and significant ad. This course examines the role and use of advertising within the marketing function, providing an overview and evaluation of different advertising methods, including print and electronic media, television and radio. Models and research methods are explored with special attention to setting objectives, copy decisions, media issues and budgeting. Public relations, publicity and sales promotion techniques also are examined.

Available Sections

Starting Oct 11

182MCK004

Starting Oct 11
182MCK004

Course Fees

$495 Early Bird Discount ends on Oct 5
$545 after Oct 5

Instructor

John Osborne [ bio ]

close [x] John W. Osborne, M.P.A., Director, Marketing, University of La Verne

Schedule:

Thu 6:00 pm-9:30 pm
Oct 11 - Dec 6, 2018

No meeting on Nov 22

8 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Advertising & IMC: Principles and Practice"
Moriarty, Mitchell, and Wells
ISBN: 978-0133506884

Available Sections

Riverside

Section No.: 182MCK004

Dates: Oct 11 - Dec 6, 2018

Time: 6:00 pm-9:30 pm

Instructor: John Osborne

Textbook: Mandatory
"Advertising & IMC: Principles and Practice"
Moriarty, Mitchell, and Wells
ISBN: 978-0133506884

Location: UCR Extension Center

close [x]

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