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Strategic Marketing and the Marketing Plan

Strategic Marketing and the Marketing Plan

Course Number: MGT X476.7

3 units

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

  • Create a comprehensive marketing plan that meets your goals
  • Distinguish your organization, product or service from competitors
  • Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
  • Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

Available Sections

Starting Apr 24

184MCK003

Starting Apr 24
184MCK003

Course Fees

$495 Early Bird Discount ends on Apr 18
$545 after Apr 18

Instructor

Marilyn Taylor [ bio ]

close [x] Marilyn R. Taylor, M.B.A.

Schedule:

Wed 6:00 pm-9:30 pm
Apr 24 - Jun 12, 2019

8 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"TBD"

ISBN:

Available Sections

Riverside

Section No.: 184MCK003

Dates: Apr 24 - Jun 12, 2019

Time: 6:00 pm-9:30 pm

Instructor: Marilyn Taylor

Textbook: Mandatory
"TBD"

ISBN:

Location: UCR Extension Center

close [x]

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