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Strategic Marketing and the Marketing Plan

Course Number: MGT X476.7

3 units

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

  • Create a comprehensive marketing plan that meets your goals
  • Distinguish your organization, product or service from competitors
  • Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
  • Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

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