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Strategic Marketing and the Marketing Plan

Course Number: MGT X476.7

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3 units

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

  • Create a comprehensive marketing plan that meets your goals
  • Distinguish your organization, product or service from competitors
  • Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
  • Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

Available Sections

Starting Apr 11

174MCK006

Starting Apr 11
174MCK006

Course Fees

$495 Early Bird Discount ends on Apr 5
$545 after Apr 5

Instructor

Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.

Schedule:

Wed 6:00 pm-9:00 pm
Apr 11 - Jun 13, 2018

10 Meetings

Location:

UCR Extension Center

[ map ]

Section Notes:

None.

Textbook:

Mandatory
"Strategic Marketing"
David Cravens, Nigel Piercy
ISBN: 978-0078028908

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