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Strategic Marketing and the Marketing Plan

Strategic Marketing and the Marketing Plan

Course Number: MGT X476.7

3 units

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

  • Create a comprehensive marketing plan that meets your goals
  • Distinguish your organization, product or service from competitors
  • Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
  • Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

Available Sections

Starting Oct 12

182MCK006

Starting Oct 12
182MCK006

Course Fees

$495 Early Bird Discount ends on Oct 6
$545 after Oct 6

Instructor

Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.

Schedule:

Begins:
Oct 12 - Dec 7, 2018

Location:

Online Course Moodle

Section Notes:

None.

Textbook:

Mandatory
"Strategic Marketing"
David Cravens, Nigel Piercy
ISBN: 978-0078028908

Available Sections

Riverside

Section No.: 182MCK006

Dates: Oct 12 - Dec 7, 2018

Instructor: Stephen Fritzenkotter

Textbook: Mandatory
"Strategic Marketing"
David Cravens, Nigel Piercy
ISBN: 978-0078028908

Location: Online Course

close [x]

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