Strategic Marketing and the Marketing Plan

Course Number: MGT X476.7


3 units

Examines marketing strategy to allow your organization to achieve a competitive advantage in a rapidly changing world.

  • Create a comprehensive marketing plan that meets your goals
  • Distinguish your organization, product or service from competitors
  • Implementing and manage competitive marketing strategies to achieve marketing and organizational goals
  • Evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals

Available Sections

Starting Apr 11


Starting Apr 11

Course Fees

$495 Early Bird Discount ends on Apr 5
$545 after Apr 5


Stephen Fritzenkotter [ bio ]

close [x] Stephen P. Fritzenkotter, M.B.A., San Diego, specializes in helping small to mid-sized organizations compete with larger ones in the marketplace. His career experience ranges from consulting businesses and higher education institutions to market research, training and teaching.


Wed 6:00 pm-9:00 pm
Apr 11 - Jun 13, 2018

10 Meetings


UCR Extension Center

[ map ]

Section Notes:



"Strategic Marketing"
David Cravens, Nigel Piercy
ISBN: 978-0078028908

Submit Feedback

Thank you for taking the time to submit your feedback about the UCR Extension website. Please be sure to include all relevant information to ensure that we can follow up with your request as soon as possible.

Add Supporting Files