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Professional Certificate in Business Management

Professional Certificate in Business Management

Course schedule subject to change

In-Person

Online

H Hybrid

Human Resources Management (3 units)
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Winter

Spring

Summer

Fall

Human Resources Management

A comprehensive overview of the mission, purpose and structure of human operations within an industrial, service or public organization. Concepts covered include the function of human resources as it relates to organizational mission; the fundamentals of employee selection, performance appraisal, discipline and compensation; management and organizational structure; supervision; communications; legal issues; training and staff development; relations with unions; strategic planning; and current trends in human resources management. This course is appropriate for human resource professionals, managers, supervisors and individuals interested in organizational leadership and development.

Enroll

3 units

Effective Performance Management

This course focuses on creating and managing a high performance workforce, which is the critical component of organizational success. You will examine the current thinking and the impacts on human performance including the aging workforce, globalization, the home-based workforce, technology and management of knowledge. You will address ways to achieve performance goals by monitoring and measuring the effectiveness of performance for both individuals and the organization. Measurement tools and techniques will be explored, as well as how to design and deliver performance recognition and rewards. The design and implementation of training programs for adult learners will also be covered and will include job skills, career development, leadership development and team building skills. You will learn how to create an effective and efficient performance support system to achieve optimal organizational and individual performance.

Enroll

3 units

Strategic Leadership for a Changing World

Exceptional leaders know how to integrate power, collaboration and influence to more effectively lead their organizations. Leadership success depends on the equal and judicious alignment of corporate culture, operations and strategy. Participants will explore various leadership communication styles and learn to make adjustments to increase clarity and buy-in. Understand the role of power and politics in influencing others and its effective use from both a practical and ethical perspective. Learn the importance of organizational culture in retaining talent, achieving top performance and building morale. Build strategies for recognizing the perspective of and managing the needs of all organizational stakeholders to better lead change. Identify new methods of decision-making to gain buy-in while collaborating.

Enroll

3 units

Organizational Leadership

Participants explore current leadership theories and practices through a range of high-level decision-making topics, including change management, leadership models, employee motivation and retention, process improvement, quality improvement, performance excellence, team building and executive decision making. Case studies and class discussion are used to reinforce theories and explore opportunities for practical application.

Enroll

3 units

H

H

Leadership Principles and Practices: Supervision and Teambuilding

Participants examine skills and strategies to more effectively supervise workers, build and utilize teams and improve leadership qualities. Case studies explore leading organization design systems and processes to enhance productivity and improve workflow. Specific topics include: time management, productivity improvement strategies, cutting waste, eliminating duplication of effort, mistake-proofing and communication skills. Emphasis is placed on the use of cross-functional teams, delegation tactics and the skills supervisors commonly use to improve flexibility, reliability, quality, customer service and profitability.

Enroll

3 units

H

Marketing (3 units)
Click course title to view description

Winter

Spring

Summer

Fall

Marketing Principles and Practice

In nearly all organizations, effective marketing is an important determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects the profitability and growth of a company or organization. Among the many topics examined are fundamental concepts and processes, the marketing environment, market research and analysis, demographics, market segmentation, product positioning, image management, advertising, pricing, distribution, merchandising, product development and strategy implementation.

Enroll

3 units

Consumer Behavior

Understanding "why people buy" is of crucial importance in determining how to market. This course analyzes consumer desire/needs and examines methods for satisfying them in order to learn how to create and stimulate demand for an organization's products and services. The material covered concentrates on both internal factors (beliefs, attitudes, perceptions, emotions) and external factors (class, peer groups, family structure, culture, society, stereotypes) that influence buying behavior.

Enroll

3 units

Advertising and Promotion Management

Competition for the consumer's attention is intense because advertising penetrates nearly all aspects of everyday life. This environment makes it challenging to produce an attention-getting, cost-effective and significant ad. This course examines the role and use of advertising within the marketing function, providing an overview and evaluation of different advertising methods, including print and electronic media, television and radio. Models and research methods are explored with special attention to setting objectives, copy decisions, media issues and budgeting. Public relations, publicity and sales promotion techniques also are examined.

Enroll

3 units

Social Media Marketing

Savvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. Participants in this course learn the marketing principles and practices most commonly used for social media marketing. Topics include new channels of social media marketing and Web 2.0; case studies and real-world success stories; do's and don'ts of social media marketing; online social network management; user generated content; content sharing; blogs, podcasts, wikis; tracking leads and lead generation; measuring success; budgeting for social media marketing; current and future trends; and how to evaluate social media marketing as part of an overall marketing; current and future trends.

Enroll

3 units

International Marketing

This course provides an integrated study of the principles of strategic marketing management and their application in the international business environment. Instruction will focus on the global marketing environment, the multinational competitive challenges of changing market structures, and the impact of rapidly changing technologies on the international marketplace. Examining strategic marketing planning, how the marketing mix is adapted to various cultural, political, environmental and economic factors in the global arena. Current events, global trends in marketing and case studies. Students will be involved in a range of individual components and group activities including, case analysis and the creation and presentation of a strategic marketing plan for exporting a product or service to a specific country.

Enroll

4 units

Accounting and Finance (3 units)
Click course title to view description

Winter

Spring

Summer

Fall

International Finance

Focus on international financial management and trade from the perspective of managers doing business globally. Topics include the management of foreign exchange exposure, foreign direct investment decisions, multinational capital budgeting, trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown. Examine the challenges and problems faced by firms planning on doing business in Western Europe, Asia, Mexico, Canada, South America, Africa, India, and other regions.

Enroll

4 units

Finance for Non-Financial Managers

This course is designed to teach professionals and managers, whose expertise is not in the field of finance, the basic techniques of financial management analysis. These techniques include understanding financial statements, ratio and cash flow analysis, working capital management, cost-volume-pricing analysis, and project selection and evaluation. Participants will be able to use these techniques in support of their management role in the workplace and understand the role of financial management in the firm.

Enroll

2 units

Financial Reporting

Intermediate-level exploration of financial accounting theory, principles and practices. Topics include interpretation, use, processing and presentation of principal accounting statements and generally accepted accounting principles (GAAP). Other topics include valuation, recording, presentation and control of cash, receivables, inventories and liabilities.

Enroll

4 units

Financial Statement Analysis

Covers the use of financial statements for analyzing investments, company portfolios and making strategic business decisions. Topics include analyzing cash flow, pro forma, ratios, balance sheets and income statements. Participants learn how to identify trends and forecast future performance. Discussion also focuses on use of financial statements in management decision-making and strategic planning, and on legal and ethical requirements defined by the Sarbanes-Oxley Act.

Enroll

4 units

Managerial Decision Making: Managerial Economics

An examination of the microeconomics and statistical tools, such as forecasting, used to answer questions relevant to managers in their decision-making process with regards to an organization's scarce resources. Topics include demand, production, and cost estimation using regression analysis and forecasting.

Enroll

2 units

Operations (3 units)
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Winter

Spring

Summer

Fall

Project Management Essentials

This course provides students with an examination of project management techniques, tools and strategies. Through lectures, team-based exercises and simulations, students gain exposure to proven methodology used to manage projects from inception to implementation to monitoring and evaluation. Topics include: root cause analysis, project definition, lifecycles, planning, risk management, control and reporting. This course provides participants with valuable insights to more effectively and efficiently manage small to mid-sized projects.

Enroll

3 units

Project Leadership, Communication and Team Building

Delivering effective projects requires organizational planning, team building, communication and human resources management. Participants examine how to assess, plan, implement, manage and monitor a project's human resource requirements, communications and leadership roles and responsibilities. Topics include identifying and managing project staffing requirements, leadership roles and responsibilities, personnel reporting and dynamics with two or more managers/supervisors, teamwork and team development, outsourcing, information dissemination, performance reporting, project information storage and retrieval, confidentiality and ethics and professional accountability/responsibility.

Enroll

3 units

Business Operations

Learn the critical and practical aspects of managing a small business venture and implementing solutions that work. In addition to gaining an understanding and appreciation of basic business operations and management systems, this course will cover the skills needed to successfully and effectively manage your business, including project management, time management, decision making, and the ability to manage others.

Enroll

2 units

Managerial Decision Making - Operations and Decision Analysis

A study of the range of quantitative and financial problem-solving and decision-making tools and techniques used in the field of operations management. Topics include the intra- and extra-organizational processes related to the systems that provide services and/or produce goods within the enterprise, and their contribution to business effectiveness.

Enroll

2 units

Lean Principles and Practice

This course provides an in-depth examination of the basic principles for Lean Six Sigma projects and programs within an organization. Students will be provided the opportunity to use and practice these concepts which may be implemented into the workplace to reduce waste, improve performance, and cut costs. The course will address Lean Six Sigma in manufacturing, service industry, non-profit companies, education, and government organizations. Lean principles were originally designed for manufacturing processes; the lessons presented in this class will show how to achieve integration of Lean Principles and Practice into other areas within a company or organization; i.e. human resources, customer service, administration, supply chain etc.

Students study the history and principles of Lean Six Sigma, and will learn how to use metrics and measures for the implementation of a Lean Six Sigma environment.  Areas of focus are process flow, value stream mapping, the visual workplace, 5-S improvement, set-up reduction, and Kaizen events and rapid improvement methods.  You will be introduced to how Lean Six Sigma techniques are used to stabilize processes, reduce variation, mistake proofing, risk assessment, and failure modes effect (FMEA) analysis. This course is appropriate for any team or individual responsible for operations and process flow improvement.  It is designed for managers, line supervisors, functional leaders, business analysts, key suppliers, business consultants, and sales representatives.

Enroll

3 units

Essential GIS Skills

This course introduces both the “how” and “why” of Geographic Information Systems (GIS).  Using hands-on exercises, you will receive step-by step instructions to accomplish a wide range of real-world tasks such as making maps, and creating and editing data from various sources. The course combines an understanding of basic GIS concepts with practical skills using the ArcGIS platform, specifically WebGIS, Online GIS, ArcGIS Pro, spatial analysis and geoprocessing tools, Mobile GIS, and Apps. Software and tutorials provided.

Enroll

3 units

Elective (3 units)
Click course title to view description

Winter

Spring

Summer

Fall

Human Resources Management

A comprehensive overview of the mission, purpose and structure of human operations within an industrial, service or public organization. Concepts covered include the function of human resources as it relates to organizational mission; the fundamentals of employee selection, performance appraisal, discipline and compensation; management and organizational structure; supervision; communications; legal issues; training and staff development; relations with unions; strategic planning; and current trends in human resources management. This course is appropriate for human resource professionals, managers, supervisors and individuals interested in organizational leadership and development.

Enroll

3 units

Effective Performance Management

This course focuses on creating and managing a high performance workforce, which is the critical component of organizational success. You will examine the current thinking and the impacts on human performance including the aging workforce, globalization, the home-based workforce, technology and management of knowledge. You will address ways to achieve performance goals by monitoring and measuring the effectiveness of performance for both individuals and the organization. Measurement tools and techniques will be explored, as well as how to design and deliver performance recognition and rewards. The design and implementation of training programs for adult learners will also be covered and will include job skills, career development, leadership development and team building skills. You will learn how to create an effective and efficient performance support system to achieve optimal organizational and individual performance.

Enroll

3 units

Strategic Leadership for a Changing World

Exceptional leaders know how to integrate power, collaboration and influence to more effectively lead their organizations. Leadership success depends on the equal and judicious alignment of corporate culture, operations and strategy. Participants will explore various leadership communication styles and learn to make adjustments to increase clarity and buy-in. Understand the role of power and politics in influencing others and its effective use from both a practical and ethical perspective. Learn the importance of organizational culture in retaining talent, achieving top performance and building morale. Build strategies for recognizing the perspective of and managing the needs of all organizational stakeholders to better lead change. Identify new methods of decision-making to gain buy-in while collaborating.

Enroll

3 units

Organizational Leadership

Participants explore current leadership theories and practices through a range of high-level decision-making topics, including change management, leadership models, employee motivation and retention, process improvement, quality improvement, performance excellence, team building and executive decision making. Case studies and class discussion are used to reinforce theories and explore opportunities for practical application.

Enroll

3 units

H

H

Leadership Principles and Practices: Supervision and Teambuilding

Participants examine skills and strategies to more effectively supervise workers, build and utilize teams and improve leadership qualities. Case studies explore leading organization design systems and processes to enhance productivity and improve workflow. Specific topics include: time management, productivity improvement strategies, cutting waste, eliminating duplication of effort, mistake-proofing and communication skills. Emphasis is placed on the use of cross-functional teams, delegation tactics and the skills supervisors commonly use to improve flexibility, reliability, quality, customer service and profitability.

Enroll

3 units

H

Marketing Principles and Practice

In nearly all organizations, effective marketing is an important determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects the profitability and growth of a company or organization. Among the many topics examined are fundamental concepts and processes, the marketing environment, market research and analysis, demographics, market segmentation, product positioning, image management, advertising, pricing, distribution, merchandising, product development and strategy implementation.

Enroll

3 units

Consumer Behavior

Understanding "why people buy" is of crucial importance in determining how to market. This course analyzes consumer desire/needs and examines methods for satisfying them in order to learn how to create and stimulate demand for an organization's products and services. The material covered concentrates on both internal factors (beliefs, attitudes, perceptions, emotions) and external factors (class, peer groups, family structure, culture, society, stereotypes) that influence buying behavior.

Enroll

3 units

Advertising and Promotion Management

Competition for the consumer's attention is intense because advertising penetrates nearly all aspects of everyday life. This environment makes it challenging to produce an attention-getting, cost-effective and significant ad. This course examines the role and use of advertising within the marketing function, providing an overview and evaluation of different advertising methods, including print and electronic media, television and radio. Models and research methods are explored with special attention to setting objectives, copy decisions, media issues and budgeting. Public relations, publicity and sales promotion techniques also are examined.

Enroll

3 units

Social Media Marketing

Savvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. Participants in this course learn the marketing principles and practices most commonly used for social media marketing. Topics include new channels of social media marketing and Web 2.0; case studies and real-world success stories; do's and don'ts of social media marketing; online social network management; user generated content; content sharing; blogs, podcasts, wikis; tracking leads and lead generation; measuring success; budgeting for social media marketing; current and future trends; and how to evaluate social media marketing as part of an overall marketing; current and future trends.

Enroll

3 units

International Marketing

This course provides an integrated study of the principles of strategic marketing management and their application in the international business environment. Instruction will focus on the global marketing environment, the multinational competitive challenges of changing market structures, and the impact of rapidly changing technologies on the international marketplace. Examining strategic marketing planning, how the marketing mix is adapted to various cultural, political, environmental and economic factors in the global arena. Current events, global trends in marketing and case studies. Students will be involved in a range of individual components and group activities including, case analysis and the creation and presentation of a strategic marketing plan for exporting a product or service to a specific country.

Enroll

4 units

International Finance

Focus on international financial management and trade from the perspective of managers doing business globally. Topics include the management of foreign exchange exposure, foreign direct investment decisions, multinational capital budgeting, trends in international banking, the balance of payments, the determination of exchange rates, the LDC debt crisis, and the Asian meltdown. Examine the challenges and problems faced by firms planning on doing business in Western Europe, Asia, Mexico, Canada, South America, Africa, India, and other regions.

Enroll

4 units

Finance for Non-Financial Managers

This course is designed to teach professionals and managers, whose expertise is not in the field of finance, the basic techniques of financial management analysis. These techniques include understanding financial statements, ratio and cash flow analysis, working capital management, cost-volume-pricing analysis, and project selection and evaluation. Participants will be able to use these techniques in support of their management role in the workplace and understand the role of financial management in the firm.

Enroll

2 units

Financial Reporting

Intermediate-level exploration of financial accounting theory, principles and practices. Topics include interpretation, use, processing and presentation of principal accounting statements and generally accepted accounting principles (GAAP). Other topics include valuation, recording, presentation and control of cash, receivables, inventories and liabilities.

Enroll

4 units

Financial Statement Analysis

Covers the use of financial statements for analyzing investments, company portfolios and making strategic business decisions. Topics include analyzing cash flow, pro forma, ratios, balance sheets and income statements. Participants learn how to identify trends and forecast future performance. Discussion also focuses on use of financial statements in management decision-making and strategic planning, and on legal and ethical requirements defined by the Sarbanes-Oxley Act.

Enroll

4 units

Managerial Decision Making: Managerial Economics

An examination of the microeconomics and statistical tools, such as forecasting, used to answer questions relevant to managers in their decision-making process with regards to an organization's scarce resources. Topics include demand, production, and cost estimation using regression analysis and forecasting.

Enroll

2 units

Project Management Essentials

This course provides students with an examination of project management techniques, tools and strategies. Through lectures, team-based exercises and simulations, students gain exposure to proven methodology used to manage projects from inception to implementation to monitoring and evaluation. Topics include: root cause analysis, project definition, lifecycles, planning, risk management, control and reporting. This course provides participants with valuable insights to more effectively and efficiently manage small to mid-sized projects.

Enroll

3 units

Project Leadership, Communication and Team Building

Delivering effective projects requires organizational planning, team building, communication and human resources management. Participants examine how to assess, plan, implement, manage and monitor a project's human resource requirements, communications and leadership roles and responsibilities. Topics include identifying and managing project staffing requirements, leadership roles and responsibilities, personnel reporting and dynamics with two or more managers/supervisors, teamwork and team development, outsourcing, information dissemination, performance reporting, project information storage and retrieval, confidentiality and ethics and professional accountability/responsibility.

Enroll

3 units

Business Operations

Learn the critical and practical aspects of managing a small business venture and implementing solutions that work. In addition to gaining an understanding and appreciation of basic business operations and management systems, this course will cover the skills needed to successfully and effectively manage your business, including project management, time management, decision making, and the ability to manage others.

Enroll

2 units

Managerial Decision Making - Operations and Decision Analysis

A study of the range of quantitative and financial problem-solving and decision-making tools and techniques used in the field of operations management. Topics include the intra- and extra-organizational processes related to the systems that provide services and/or produce goods within the enterprise, and their contribution to business effectiveness.

Enroll

2 units

Introduction to International Business

With this course,students will gain a basic understanding of international business from presented view of both the home and host country perceptions. International business topics covered will be; foreign direct investment, import/export, foreign exchange, global sourcing, marketing, and international economic concepts.

Enroll

2 units

Lean Principles and Practice

This course provides an in-depth examination of the basic principles for Lean Six Sigma projects and programs within an organization. Students will be provided the opportunity to use and practice these concepts which may be implemented into the workplace to reduce waste, improve performance, and cut costs. The course will address Lean Six Sigma in manufacturing, service industry, non-profit companies, education, and government organizations. Lean principles were originally designed for manufacturing processes; the lessons presented in this class will show how to achieve integration of Lean Principles and Practice into other areas within a company or organization; i.e. human resources, customer service, administration, supply chain etc.

Students study the history and principles of Lean Six Sigma, and will learn how to use metrics and measures for the implementation of a Lean Six Sigma environment.  Areas of focus are process flow, value stream mapping, the visual workplace, 5-S improvement, set-up reduction, and Kaizen events and rapid improvement methods.  You will be introduced to how Lean Six Sigma techniques are used to stabilize processes, reduce variation, mistake proofing, risk assessment, and failure modes effect (FMEA) analysis. This course is appropriate for any team or individual responsible for operations and process flow improvement.  It is designed for managers, line supervisors, functional leaders, business analysts, key suppliers, business consultants, and sales representatives.

Enroll

3 units

Essentials of Business Management

This is a survey course that provides students with an overview of key functional business areas. Through a global, ethical, and social responsibility lens, students will examine concepts integral to the American business environment including management, human resources, marketing, information systems, and finance via the course textbook and targeted company case studies. Through their study of the key functional business areas in conjunction with guided self-assessment activities, students will develop reflective capabilities in assessing their own personal interests and strengths. Students will then use this information to create a digital professional portfolio that will serve as a resource as students pursue future employment opportunities.

Enroll

4 units

Building Corporate Business Models: Enhancing Productivity

Learn how corporate business models enhance productivity, increase revenues, and yield higher returns on investments. Examine the strategies needed to implement corporate business models in different industries and customer segments across the globe. By studying successful corporate business models from Tesla, Toyota, South West Airlines Corporation, Starbucks, and others, develop your own new business model to improve performance, productivity, profit, and best practices for your business or organization.

Enroll

3 units

Discovering You

Assess and reflect on how you can be the best version of yourself. Examine the ways you can improve self-awareness in intrapersonal and interpersonal intelligence using a variety of self-assessment exercises. Learn how to make the most of your potential to advance your career, increase employee engagement, achieve better performance outcomes, enhance professional growth, and explore other benefits that come from working with a win-win perspective.

Enroll

1 units

Global Investment Management

An examination of the management of financial asset investments globally, from initial public offerings to the international cross-listing and global issuance. Topics include methods of valuation, portfolio construction, and risk management will be covered. Best practices for diversification and risk management will also be covered.

Enroll

2 units

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