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Professional Certificate in Entrepreneurship

Professional Certificate in Entrepreneurship

Course schedule subject to change

In-Person

Online

H Hybrid

Required (13 units)
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Winter

Spring

Summer

Fall

Introduction to Entrepreneurship

This course explores the use of entrepreneurial skills to initiate innovative responses to business needs, and opportunities evident in culture. Understanding the necessity of relational skills is important to the success of any entrepreneurial endeavor, and will be understood from the perspective of the entrepreneur’s need to leverage new opportunities, explore innovative approaches, mobilize resource needs, manage risk, and build a viable enterprise. Creating a business plan for a new venture will be the main focus.    

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3 units

Social Entrepreneurship

This course focuses on the idea that business ought to have a triple bottom line. This includes profitability, social responsibility and environmental sustainability.  Social entrepreneurship primarily rests on the importance of social benefit, and the areas of market failure (vacuum) brought about by globalization. Students will study how entrepreneurship, in the social context, seeks to change the world’s big patterns for the good of all. Focus will be on both the outcome of specific social entrepreneurial endeavors, and how current corporations view the concept of Corporate Social Responsibility (CSR). The course will examine where social entrepreneurship is currently positioned as it relates to for-profit organizations, not-for-profit organizations, and NGO’s (non-governmental organizations). Students will utilize the Proof of Impact metrics associated with recent studies and literature.

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2 units

Contemporary Leadership and Intercultural Competence

This course focuses on how to lead in a multicultural world.  It will explore the evolving role of cultural diversity in the workplace, and how to apply cultural comprehension to organizations. Students will learn about the tools leaders use in order to measure intercultural competence. Discussions include: understanding the basics of culture; developing and implementing a multicultural vision; managing cultural diversity; the legal implications of diversity; designing cultural learning programs; solving problems and resolving conflict; becoming more sensitive as a global manager. Learning will be augmented by readings from the GLOBE Research Project on Leadership Worldwide.  The four readings from this study will integrate with readings from the text, in order to develop a richer understanding of the effect of culture upon leadership in our globalized marketplace.

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2 units

Globalization and Global Strategy

The purpose of this course is to acquaint the student with the post-modern global forces at work in today's world, in order to gauge the proper response by the entrepreneur, intrapreneur and social entrepreneur.  This includes how to manage in a globally competitive environment by emphasizing the use of institutions, cultures, and ethics.  Students will explore the growing and internationalizing nature of business. They will learn how to enter foreign markets, create networks, as well as understand the importance of Corporate Social Responsibility (CSR) in a global context.  Finally, corporate level strategies will be discussed which will focus on how large multinational corporate entities (MNE’s) diversify, acquire, and restructure around the world. Other points of discussion include: the shift from modernity to a post-modern context; why the global marketplace is seen as a "global village" that all participants and stakeholders can access; managing industry competition; how inequities have developed as a result of the "hidden hand" of globalization; how the entrepreneur, intrapreneur, and social entrepreneur may have a positive impact.

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2 units

Import and Export Management

This course will review imports and exports from a global perspective. This will include understanding the global supply chain; freight, logistics and specialized transportation issues; risk management in international business; technology in global trade; developing resources in the import/export supply chain; and essential overview of import/export compliance and documentation.

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1 units

Intrapreneurship

This course focuses on understanding how "intrapreneurship" functions within an organization. Intrapreneurship consists of instilling an entrepreneurial spirit within the employees of an existing organization in order to encourage innovation and business growth.  Relational skills are important to the success of any intrapreneurial endeavor, and will be understood from the perspective of a leader’s need to leverage opportunities within the company, explore innovative approaches and mobilize resources, manage risk, and sustain the enterprise.  Understanding the need for innovation and imagination to sustain a company are essential for continued growth.     

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2 units

Financial Concepts for Entrepreneurs

This course is a prerequisite to taking the Entrepreneurship course to complete the certificate. As a function of completing the business plan, each student will be required to create a financial plan. This includes producing a balance sheet, an income statement, and a statement of cash flow. The entrepreneur may not have started their business yet and as a result, these financial documents will be created on a pro-forma basis. The purpose of this course is to assist the student in understanding and completing the process.

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1 units

Elective (2 units)
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Winter

Spring

Summer

Fall

Social Media Marketing Strategy

The emergence of social media has transformed the way organizations market and promote their products online. Understand the dynamics of social media applications and learn more about how they apply to product marketing. This course will focus on how social media is changing business in fundamental ways and explore the opportunities for social networks to improve marketing, brand reputation, communications, research, and more.

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1 units

Financing Your Business

This course will help you identify, negotiate and maintain sources of funding to get you started and expand your business. Topics include determining how much money you need, identifying funding sources and funding types and helping you develop a plan for repayment.

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1 units

New Product Development

This course provides a comprehensive introduction to product development lifecycles, including how to effectively manage new or existing products using proven project management techniques and approaches. Participants examine "cradle to grave" management of a product, including inception of an idea, research and development, market analysis, production, re-engineering, closing out a product and recycling a product. Topics include understanding product development frameworks, alternative approaches to organizing resources and the planning process for managing multiple products at various development stages. Emphasis is on adapting project management skills, techniques and approaches to both simple product line enhancements and adaptations to more complex products involving extensive R & D, testing and analysis.

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3 units

H

Developing a Business Plan

The key ingredient for a successful business is the business plan. This course is designed for small to mid-sized businesses and individuals who are looking to start a business. Participants will examine the process of developing and implementing a business plan. Topics include what is a business plan and why prepare one, feasibility, analyzing the industry, examining the competition and understanding your market, goal setting, growth and long-term planning (exit strategy, succession, etc.), managing change. Participants will develop a mock business plan.

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2 units

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