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Professional Achievement Award in Digital Marketing Intensive Academy

Course schedule subject to change

In-Person

Online

H Hybrid

Required (7 units)
Click course title to view description

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Summer

Fall

Guerrilla Marketing

Guerilla marketing is an unconventional system of promotions that relies on time, energy, and imagination rather than a big marketing budget. Typically, guerilla marketing campaigns are unexpected and unconventional. The idea is to create a unique, engaging, and thought-provoking concept to generate "buzz" through unusual approaches such as intercept encounters in public places, street giveaways of products, and public relations stunts. More innovative approaches to guerilla marketing now utilize cutting-edge mobile digital technologies to really engage the consumer and create a memorable brand experience.

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1 units

Blogging for Cash

Looking for a quick and easy way to drive traffic to your website or eliminate the need for a website? Beginners and experts are turning to blogging to communicate with their customers and to generate income. A business blog can be informal while professional. Blogs are easily maintained and allow you to regularly communicate with your customers and employees. Unlike traditional media that require lead time for publishing, blogs can be easily updated without the cost of a web designer.

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1 units

Using Podcasting, Video and Radio to Expand Marketing

The Internet is rapidly changing the way we discover, consume, and share information. Transforming online monologues into engaging dialogues, social media platforms enable companies to connect and communicate with their target audience in new and innovative ways. Smart companies are joining the emerging and highly effective technologies like podcasting, video, and radio to grow their businesses. This highly interactive and engaging course will help you reach across the social Web and deliver measurable results for your company through the development and management of free for digital audio content over the Internet.

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1 units

New Age Digital Viral Marketing Techniques

What does a virus have to do with marketing? Viral marketing refers to marketing techniques that use pre-existing social networks to increase brand awareness by encouraging individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands, and to millions, through the Internet. Everyone wants to see it, and when they do, they all want to share it.

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1 units

Social Media Marketing Strategy

The emergence of social media has transformed the way organizations market and promote their products online. Understand the dynamics of social media applications and learn more about how they apply to product marketing. This course will focus on how social media is changing business in fundamental ways and explore the opportunities for social networks to improve marketing, brand reputation, communications, research, and more.

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1 units

Successful e-Commerce Solutions

Incorporating e-commerce into your business can expand your reach, lower costs, heighten response time, improve services and support, and deepen relationships with customers and partners. This course focuses on practical strategies for harnessing the power of the internet for both business-to-consumer(B2C) and business-to-business (B2B) relationships. Topics explored by industry experts include applying brand development, direct selling and customer service strategies within the e-commerce environment; reaching the goal of purchasing as a self-service application for consumers and a trading partner applications for suppliers; and using direct links with partners to lower inventory associated costs and enhance response. Discussion will also emphasize cost-effective implementation by consideration of issues such as comprehensive solutions, flexible solutions that adapt to change, security that works but doesn't overwhelm usability, incorporating the functionality of existing applications and meeting the challenge of interoperability with partners.

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1 units

Search Engine Optimization (SEO)

Learn ways to optimize your website for search engines. It's crucial that your audience can find you on the web at the top of their search. In this course participants will learn how to develop a plan using SEO techniques for marketing their business, navigating the web using different search techniques, researching, analyzing keywords, improving traffic, and optimizing websites to be search engine friendly and more competitive in ranking.

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1 units

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