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Postgraduate Diploma in Sports Management

Postgraduate Diploma in Sports Management

Course schedule subject to change

In-Person

Online

H Hybrid

Required (45 units)
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Winter

Spring

Summer

Fall

Global Human Resources

This two-week course includes topics relevant to human resources management from both the theoretical and practical viewpoint. Interactive sessions and site visits reinforce the seminar lecture presentations. Topics include: workplace trends -- recruiting and training; strategic human resources management; management techniques for organizational relationships; human resources organizational behavior; the dynamics of teams; employee benefits; risk management; leadership; and labor and employee relations.

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5 units

Global Marketing Management

Global Marketing requires unique thinking and strategies, those that acknowledge that the best products, ideas and people can come from anywhere in the world. The topics that address the development of a global approach to marketing include: global thinking in marketing; international entrepreneurship and intrapreneurship; global marketing mix; standardization vs. adaptation; pricing strategies; internet marketing and e-commerce; global supply chain management; marketing research; promotional strategies; and consumer behavior.

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5 units

Multinational Financial Management

This course concentrates on the issues particular to conducting business globally. technique and theory are applied to a case study, carried through in each of the seminar sessions. Site visits to a currency trading company and and a financial management panel complement the lecture/seminar sessions. The course begins with an overview and case introduction. Topics include: the international multinational environment; growth in the world financial markets; emerging markets; country risk and international trade; comparative accounting systems; e-trading; currency trading; foreign exchange risk management, financial international agreements; and case summary solutions.

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5 units

Managing Change and Technology

This course addresses the issue of change on many levels: individual, organizational, and technological. Rapid evolution of working environments calls for the development of new skills and understanding, to adapt and manage change effectively. Topics include: management information systems; development of technology; strategies for success through innovation and change; changing and influencing behavior; managing stress; creative thinking; developing creativity and new ideas.

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5 units

Internship: Understanding the American Workplace

To be an effective employee in America you need to understand how the organizational system works, have a clear understanding of your assigned roles and responsibilities, and how they relate to the organizations goals. In this course participants will explore the culture of work and compare the American work culture to the work culture in their home country. Over a 12-week period participants will investigate a specific US organization through workplace observation. The course will give participants the opportunity to share and discuss weekly observations of the American workplace and develop "soft skills" such as team work, problem-solving, and decision making. Participants will also discuss common work-related issues and develop skills in leadership, communication and time management to prepare for their future career.

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8 units

Marketing You: Personal and Career Development Strategies

This course provides individuals with discussion and a learning experience to help students define a personal brand for career marketing and is also for those who do not have a clear career objective. Course topics include learning skills for communication, customer service, problem solving, conflict resolution, decision making, self-management, and creative thinking. Key elements of the course include the development of a career focus and a marketing plan. The marketing plan allows the individual to develop a personal brand, resume writing, networking strategies, interviewing skills and negotiation techniques.

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4 units

Sports Marketing and Promotions

This course examines the basic concepts and functions of marketing within the context of the sports industry. It will focus on the roles of branding, advertising and promotions, public relations, research and consumer behavior, sponsorship, venue naming rights, and licensing in an organization's marketing strategy. Students will explore the various types of media available to sports marketing practitioners. They will discuss the integration of theory and practice in effective strategic marketing and evaluate differing models utilized to increase revenue in sporting organizations.

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4 units

Management and Leadership in Sports

An overview of management theories and practices, and the role of Human Resources associated with sports organizations. This course will approach management from an organizational behavior perspective and students will utilize case studies within a local, national and international context. Topics include ethics, leadership approaches, communication styles, motivational theory, and organizational design and change. Discussions will address the impact of globalization and diversity within the industry.

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4 units

Sports Law

This course is intended to provide future sports managers with an understanding of the legal aspects of sports management in order to better inform managerial decisions and reduce liability and litigation. This overview will address the basics of the legal system, both in a national and international context, legal terminology and principles as applied to professional and amateur sports. Emphasis is placed on identifying and analyzing the legal issues that exist in today's environment, including the right to participate, liability for injuries, risk managment, gender equity, intellectual property, labor relations and drus testing. The role of national and international oversight and governance will be covered.

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4 units

The Financial Management of Sports

The principles and practices of accounting and financial management within the sports industry will be analyzed. The course will provide a foundational understanding of financial analysis and capital structuring, with an emphasis on planning, decision making and control. Topics include: revenue sources, income and expenditures, taxation, budgeting, forecasting, risk, and the impact of unions. Students will evaluate the influence of current economic trends and high-progile issues, both nationally and globally, on the individual organization and the sports industry as a whole.

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4 units

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