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Professional Certificate in Event Management

Professional Certificate in Event Management

Course schedule subject to change

In-Person

Online

H Hybrid

Required (9 units)
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Winter

Spring

Summer

Fall

Principles of Special Events Management

An introduction to the exciting world of special events. You will explore and discuss the planning, production, management and design of events, as well as photography, lighting, rentals, music and more.

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3 units

Marketing an Event Business

This course examines the processes of marketing an event planning business including traditional and social networking methods. The curriculum will include: creating and marketing a company brand, web design, search engine optimization, face-to-face networking, social web sites and pay per click advertising.

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3 units

Developing and Managing Your Event Business

This course is designed to inspire you in making any event a memorable experience. You will be given the tools to develop your skills in building your event career by creating a small business plan model, collecting the necessary paperwork to start a business and developing your unique marketing plan as it relates to your target customers.

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3 units

Elective (6 units)
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Winter

Spring

Summer

Fall

Event Fundraising and Sponsorship

This course covers the practical skills necessary to be proficient in planning fundraising events and how to secure sponsorships. Focus is placed on submitting winning proposals, event marketing, securing sponsorships and donors, volunteer collaboration, auctions, program facilitation, even production and on-site management.

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3 units

Event Design and Technology

In this course participants will learn and develop the necessary understanding and knowledge to use event technology to produce an event and how the latest new technology trends aide in assisting event production. This course will be taught using various learning methods including field trips and hands on experience.

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3 units

Wedding Planning and Coordination

An introduction to wedding planning and coordination. Participants will gain the knowledge of selecting professional wedding vendors. They will learn how to guide the planning process. They will learn about wedding traditions, how to plan and direct a wedding ceremony and reception covering all elements of the wedding. Topics covered will be: learning to write a timeline/itinerary; learning the responsibilities of a wedding consultant/coordinator; achieving goals that clients envision.

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3 units

Corporate Event Management

There is a popular misconception that event planning is a generic discipline void of specialties within the field. Just as physicians specialize in certain areas of medicine, there are event planners who specialize in corporate events. These include profit as well as the non-profit sector. This class will explore the different type of corporate events such as incentive trips, press events, sales/marketing events, conventions, trade shows and educational symposiums. Participants will be able to explore all facets of corporate events from how to budget properly and utilizing creativity to keep corporate meetings and events fresh and cutting edge.

Enroll

3 units

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