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Postgraduate Diploma in Hospitality Management

Course schedule subject to change

In-Person

Online

H Hybrid

Required (25 units)
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Winter

Spring

Summer

Fall

Global Human Resources

This two-week course includes topics relevant to human resources management from both the theoretical and practical viewpoint. Interactive sessions and site visits reinforce the seminar lecture presentations. Topics include: workplace trends -- recruiting and training; strategic human resources management; management techniques for organizational relationships; human resources organizational behavior; the dynamics of teams; employee benefits; risk management; leadership; and labor and employee relations.

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5 units

Global Marketing Management

Global Marketing requires unique thinking and strategies, those that acknowledge that the best products, ideas and people can come from anywhere in the world. The topics that address the development of a global approach to marketing include: global thinking in marketing; international entrepreneurship and intrapreneurship; global marketing mix; standardization vs. adaptation; pricing strategies; internet marketing and e-commerce; global supply chain management; marketing research; promotional strategies; and consumer behavior.

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5 units

Multinational Financial Management

This course concentrates on the issues particular to conducting business globally. technique and theory are applied to a case study, carried through in each of the seminar sessions. Site visits to a currency trading company and and a financial management panel complement the lecture/seminar sessions. The course begins with an overview and case introduction. Topics include: the international multinational environment; growth in the world financial markets; emerging markets; country risk and international trade; comparative accounting systems; e-trading; currency trading; foreign exchange risk management, financial international agreements; and case summary solutions.

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5 units

Managing Change and Technology

This course addresses the issue of change on many levels: individual, organizational, and technological. Rapid evolution of working environments calls for the development of new skills and understanding, to adapt and manage change effectively. Topics include: management information systems; development of technology; strategies for success through innovation and change; changing and influencing behavior; managing stress; creative thinking; developing creativity and new ideas.

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5 units

Elective (15 units)
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Winter

Spring

Summer

Fall

Event Fundraising and Sponsorship

This course covers the practical skills necessary to be proficient in planning fundraising events and how to secure sponsorships. Focus is placed on submitting winning proposals, event marketing, securing sponsorships and donors, volunteer collaboration, auctions, program facilitation, even production and on-site management.

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3 units

Principles of Special Events Management

An introduction to the exciting world of special events. You will explore and discuss the planning, production, management and design of events, as well as photography, lighting, rentals, music and more.

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3 units

Wedding Planning and Coordination

An introduction to wedding planning and coordination. Participants will gain the knowledge of selecting professional wedding vendors. They will learn how to guide the planning process. They will learn about wedding traditions, how to plan and direct a wedding ceremony and reception covering all elements of the wedding. Topics covered will be: learning to write a timeline/itinerary; learning the responsibilities of a wedding consultant/coordinator; achieving goals that clients envision.

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3 units

Corporate Event Management

There is a popular misconception that event planning is a generic discipline void of specialties within the field. Just as physicians specialize in certain areas of medicine, there are event planners who specialize in corporate events. These include profit as well as the non-profit sector. This class will explore the different type of corporate events such as incentive trips, press events, sales/marketing events, conventions, trade shows and educational symposiums. Participants will be able to explore all facets of corporate events from how to budget properly and utilizing creativity to keep corporate meetings and events fresh and cutting edge.

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3 units

Marketing an Event Business

This course examines the processes of marketing an event planning business including traditional and social networking methods. The curriculum will include: creating and marketing a company brand, web design, search engine optimization, face-to-face networking, social web sites and pay per click advertising.

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3 units

Marketing Principles and Practice

In nearly all organizations, effective marketing is an important determinant of success in a highly competitive marketplace. This course introduces key principles of marketing, essential marketing functions and contemporary marketing practices in order to develop a practical understanding of how marketing affects the profitability and growth of a company or organization. Among the many topics examined are fundamental concepts and processes, the marketing environment, market research and analysis, demographics, market segmentation, product positioning, image management, advertising, pricing, distribution, merchandising, product development and strategy implementation.

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3 units

Consumer Behavior

Understanding "why people buy" is of crucial importance in determining how to market. This course analyzes consumer desire/needs and examines methods for satisfying them in order to learn how to create and stimulate demand for an organization's products and services. The material covered concentrates on both internal factors (beliefs, attitudes, perceptions, emotions) and external factors (class, peer groups, family structure, culture, society, stereotypes) that influence buying behavior.

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3 units

Market Research

Marketing management requires objective information about the market served in order to make intelligent business decisions. This course examines marketing information sources, the market research process, and data collection and analysis, including consumer/customer surveys and test marketing. Both quantitative and qualitative research are examined with discussions and analysis about the value and the limitations of data and how to evaluate results and make recommendations for action.

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3 units

Advertising and Promotion Management

Competition for the consumer's attention is intense because advertising penetrates nearly all aspects of everyday life. This environment makes it challenging to produce an attention-getting, cost-effective and significant ad. This course examines the role and use of advertising within the marketing function, providing an overview and evaluation of different advertising methods, including print and electronic media, television and radio. Models and research methods are explored with special attention to setting objectives, copy decisions, media issues and budgeting. Public relations, publicity and sales promotion techniques also are examined.

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3 units

Strategic Marketing and the Marketing Plan

Achieving a sustainable competitive advantage is an ongoing challenge to everyone involved in implementing a marketing strategy. In a climate of rapidly changing products, services and delivery methods, marketing management requires an understanding of methods and techniques that can help achieve a competitive advantage by positively distinguishing the organization, product or service from competitors. This course examines how to develop, implement and manage competitive marketing strategies that achieve marketing and organizational goals. Students evaluate and assess the potential effectiveness of alternative strategies as they relate to mission, resources and goals. The creation of a comprehensive marketing plan that meets these goals is extensively discussed, and students work in teams to develop actual marketing plans.

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3 units

Organizational Behavior Dynamics

An examination of organizational culture including understanding and managing work behavior, perceptions and emotions, motivation and stress; developing work environments that align with organizational culture; providing evaluation, feedback and rewards that model constructive behavior; and managing misbehavior. Attention is also given to group dynamics including work teams, managing conflict, negotiations, power, politics, empowerment, communication, decision-making, leadership, organizational structure and design, managing change, innovation and creativity.

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3 units

Quality Customer Service

Participants examine best practices in customer service and how organizations use customer service to expand their customer base. Topics include initiating and sustaining quality improvement in customer relations, measuring customer satisfaction, developing and using performance indicators, differentiating customer service approaches, certification options, and the role of technology, workforce management and outsourcing in customer service.

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2 units

Cross-Cultural Perspectives of Tourism

An introduction to the fundamental concepts of culture, social contact and interaction, values, perception and satisfaction, and the complexities associated with of cross-cultural behavior in tourism. This Blackboard-based online course will involve QuickTime presentations (archived movie files), PowerPoint slides (archived notes), live classrooms presentations (student-instructor interactions), quizzes, assignments, and a final project.

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3 units

Tourism Destination Management

Examines the concept of strategic, sustainable destination development from a management and marketing perspective. Destinations at various stages of the tourism destination life cycle will be explored at local and international levels, as well as in developed and developing countries. The role of public and private stakeholders, and their involvement and collaboration in policy, planning, and development of the destination's infrastructure and image, will be explored and analyzed. Visitor behavior, expectations, and consumption patterns set within a global context will form the basis of understanding visitor segmentation and the identification of target markets. Destination marketing concepts, strategies, implementation, monitoring, and evaluation will be explored in a case study approach. Social media and new technology, as communication channels, will also be discussed.

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4 units

Understanding, Motivating and Managing Others

Survey how today's most effective leaders help their staff become more capable, flexible, engaged and innovative. Topics include how to best utilize the strengths in staff, other supervisors and support personnel, learning how to support others, receiving timely feedback, finding the right "fit" with staff, working effectively with different work styles and understanding how people learn.

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0.5 units

Quality and Performance Management

How to develop a high-quality project plan, establish quality assurance/quality control guidelines and manage procurement of the resources necessary to complete a high quality project on time and on budget. Participants focus on developing skills to help ensure quality throughout a project lifecycle, including quality and performance planning, control, assurance and improvement. Best practices for project administration, planning and execution as well as tools commonly used to perform analysis and project evaluation are discussed. Students are also introduced to more complex quality control theories and practices, including Six Sigma, Malcolm Baldrige National Quality Award Criteria, Kaizen and lean production principles.

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3 units

Communicating Effectively

Explores the techniques supervisors can use to translate technical skills and on-the-job expertise to others. Topics include communication strategies for delivering technical information, how to ask the right questions to ensure that everyone received the right message, how to provide positive expectations about job performance, giving clear directions that others can follow, effective meeting management, presentation skills, learning how to deliver bad news in a constructive manner and developing process models to ensure communication flows back to you as a supervisor in a way that improves organizational performance.

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1 units

Social Media Marketing

Savvy marketing professionals use YouTube, Twitter, Facebook, Linkedln, blogs and other social media marketing tools to reach new markets. Participants in this course learn the marketing principles and practices most commonly used for social media marketing. Topics include new channels of social media marketing and Web 2.0; case studies and real-world success stories; do's and don'ts of social media marketing; online social network management; user generated content; content sharing; blogs, podcasts, wikis; tracking leads and lead generation; measuring success; budgeting for social media marketing; current and future trends; and how to evaluate social media marketing as part of an overall marketing; current and future trends.

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3 units

Internship (12 units)
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Winter

Spring

Summer

Fall

Internship: Understanding the American Workplace

To be an effective employee in America you need to understand how the organizational system works, have a clear understanding of your assigned roles and responsibilities, and how they relate to the organizations goals. In this course participants will explore the culture of work and compare the American work culture to the work culture in their home country. Over a 12-week period participants will investigate a specific US organization through workplace observation. The course will give participants the opportunity to share and discuss weekly observations of the American workplace and develop "soft skills" such as team work, problem-solving, and decision making. Participants will also discuss common work-related issues and develop skills in leadership, communication and time management to prepare for their future career.

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8 units

Marketing You: Personal and Career Development Strategies

This course provides individuals with discussion and a learning experience to help students define a personal brand for career marketing and is also for those who do not have a clear career objective. Course topics include learning skills for communication, customer service, problem solving, conflict resolution, decision making, self-management, and creative thinking. Key elements of the course include the development of a career focus and a marketing plan. The marketing plan allows the individual to develop a personal brand, resume writing, networking strategies, interviewing skills and negotiation techniques.

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4 units

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